Celebrity in contemporary America Essay Example | Topics and Well Written Essays - 1750 words

Celebrity in contemporary America - Essay Example They institute them gorgeous, eye-catching and love to see them on screen or if anyhow they get an opportunity they would like to see their live performances, have an autograph and thus they are highly infatuated with them. It is a mob psychology to follow these celebrities, as most of the people do not know actually know much about them but they have to keep pace with the trend and hence they are keep a track of their favorite celebrities through media, magazines, internet, discuss about them, their personal life in gatherings. People like to discuss about their lifestyle, romance and fashion and here media plays a crucial role in publicizing the personal life of the celebrity. Media in this manner try to seek the attention of people and hence they also enhance their popularity. Media very well grasp the prevailing psychology of the mob and therefore they advertise about any information or program related with the celebrity and their interview so that people watch their show and in turn the channel gains fame along with the celebrity. However, does everyone know what a celebrity is? Indeed, the public just know what kind of people they call celebrities through the media. This paper will closely demonstrate the definition of celebrity using the example of one of celebrities, Britney Spears. Britney has become a celebrity at a very early age, released numerous hit songs. The present article highlights the making of Britney, how has she become a celebrity. According to the theories for being celebritised, Britney has technically been used icon for performance, music, fashion, and of course life style. She emerged as an icon, a complete performer and entertainer in the world of music. People love to watch her performance, they appreciate her every act and move and truly adore her for voice quality and that is how she became a popular star at a very young age. According to Rojek (2001, pp.17-20), "there are three aspects it can be de categorized: ascribed, achieved and attributed." A brief explanation of these categories are initially attributed to the opportunity that is provided to the individual, the fate and destiny- a sheer luck factor that transforms an ordinary individual into a celeb, a star, an icon, a public figure and a big shot. In case of Britney, she is possesses both achievements as well as attribution. People keep a track of their preferred celebrity and try to peep into their life styles, what they eat, what they wear, the big brand names they are associated with, what they eat, how much they eat, and hence a complete business of many industries revolve around the celebrity. It is for this reason, big companies mark the celebrities as their brand ambassador and advertise their brands through them so as to gain command over the market. Business run through these celebrities for big organizations and hence such organizations earn a lot through their publicity making people buy their brands for food, clothing, grooming, writing and decorating their homes and offices. Thus, big companies use celebrities for their brand popularity and use the celebrities as an image of their brand. Marshall (1997, p.150) analyses the popular music has been bounded up with the mass media. Thus, promoting the importance of music to expand the

Answer one simple guiding questions sheet Essay Example | Topics and Well Written Essays - 250 words

Answer one simple guiding questions sheet - Essay Example ch is different from the political approach in the sense that it is more contextual and identifies a broad system in this issue rather than blaming the proximate and local forces ( as in the case the political approach). The apolitical approach is not devoid of a political stance since acknowledges the effects of human activities on a natural wildlife setting but denies their isolation from it as they are regarded part of the biodiversity Ecoscarcty account shows that a crisis due to scarcity of natural resources in the human-environment-relationship affects the whole biodiversity system and this means there is clever use of substitutes and new technologies and techniques are put in place to increase efficiency thus more alternative ways of sustaining the growing population. This results to infinite resource production bringing an ecological balance in the whole system. The Modernization account shows how modern technologies can guide natural resource management; exploitation and conservation through taming resource degradation and environmental destruction. The two accounts are apolitical since they view the human-environment relation as being interdependent. The political Ecology as a hatchet prunes away methods, stories and policies that create pernicious environmental and social outcomes. It is also an hatchet to stories and myths that seek to explain the influence of the accounts on political and ecological change.( Davis, 2007,p.10).On the other hand the political ecology as a seed is progressive and not retrospective and reactive since does local knowledge documentation and seeks to recover disappearing knowledge and practices and how they became part of the alternative development strategies. The first thesis is the Degradation and Marginalization shows how overexploitation on local production systems can lead to poverty and this can occur in a cyclic manner leading to a sustainable community management and a decrease in the equity of resource

Political Development and Economical Strength in the Country Research Paper

Political Development and Economical Strength in the Country - Research Paper Example A developed and politically stable country like the United States developed a system of government in a way that would guarantee that no individual or personal component could dominate the system ever. This saves the country from so many problems, these problems usually occurs when an individual tries to strengthen his powers and tries to push the democracy at a side this is the main reason for political instability of the country, which leads to the political and economic stagnation. In the United States, a strict and great system of check and balance was implemented and the authorities make sure that everything in the system is transparent and this transparency is the key to a good democratic system. A country like Nepal, it is very hard to have a politically stable country. Though there is democracy in the country still it is not at that level where it should be. The king is likely to implement a tightly centralized autocracy system but people want to have a democratic system. The most powerful entity in the country is the army and the king is enjoying the full support of the army. This is the cause of the disappointment among the members of the civil society, including the political parties and political organizations their activities are suspended and their morale is down. With the support of the army, the king is enjoying his power and is in no mood to give people their basic right that is a democracy, which means the power to choose the people of their own choice and to suspend them if they don’t like their performance.

Research - Phase 1 - Background and Literature Review Paper

- Phase 1 - Background and Literature Review - Research Paper Example The m-payment services provide the scope of maintaining a mobile wallet for using mobile money and mobile transfers. The aspect of non-coin based transaction has a long historical background. After the use of plastic money in financial transactions through the use of debit cards, credit cards, etc., the technological applications have been used to develop the m-payment services. The launch of mobile phones has been rapidly accepted by the customers all over the world. The mobile phones and accessories have huge market shares in the developed as well as the developing economies (HUMPHREY, MOSHE and BENT, 2001, p.225). However, the developing countries have quickly adopted the m-payment services in comparison to developed countries like Australia in order to take opportunities of the worldwide business in the age of globalization. However, the m-payment services have now started to develop in the advanced economies like Australia with a difference from the models used in the developing countries. The reason for undertaking this research is to reveal the various factors that have led to the adoption of the m-payment services in Australia. The divergence of the m-payment model adopted in Australia explains the appropriateness of the various types of m-payment services in Australia that have appealed the customers to use the electronic payment services. The research work is important as the previous research studies on m-payment services have not addressed the areas of divergence in the m-payment model used in Australian markets. The research contributes to provide useful insights to the business entities for promoting the m-payment services to the customers in order to be in the same line with the changes in the Australian markets. The findings of the research also provide recommendation to the customers on the

Astronomy Essay Example | Topics and Well Written Essays - 750 words - 2

Astronomy - Essay Example b. what is the significance or importance of patterns or cycles in nature to the development of science? Patterns or cycles help science by predicting behavior of seasons, planet movement, and other aspects of our environment. The prediction of these seasons were vital to the survival of ancient people, and still help farmers today. Without these predictions humans would have no food. Astronomy helped ancient civilizations predict the seasons, create temples, invent astronomy and even create gods out of the sky. The practical uses were the making of a calendar to predict seasons. This helped with harvesting food, plan for harsh climates, and gave ancient civilizations a way to document time. 5. describe the apparent motions of the planets in the sky. The planets seem to have the apparent motions of back and forth depending on their orbit and the earth’s position. This proves that all the planets have their own orbits around the sun. 7. how did kepler first try to relate the spacing of the orbits of the planets? Why did kepler find this approach philosophically satisfying? Kepler felt that the spacing of the planet orbits was spiritual. The universe was built in God’s image. The sun was God the Father, the Earth the Son, and everything in between the Holy Spirit. Kepler felt science and religion could compliment each other. On February 4, 1600, Kepler met Tycho Brahe at Benà ¡tky nad Jizerou in Poland. This is where Tychos new observatory was being constructed. This observatory was for Tycho’s studies on Mars. Kepler’s political and religious troubles in Poland plagued the mutual work of Kepler and Tycho. "Since the divine benevolence has vouchsafed us Tycho Brahe, a most diligent observer, from whose observations the 8 error in this Ptolemaic computation is shown, it is fitting that we with thankful mind both acknowledge and honor this benefit of God... For if I had thought I could ignore

Oversea Study Agent in China Essay Example for Free

Oversea Study Agent in China Essay 1.0 Introduction As China’s refrom and opening up, foreign exchange increasing day by day. Studying abroad craze after another. More and more people chose to accept foreign advanced education. This report is small scale survey on experiences with the services of oversea study agencies, which in order to inform readers some informations about oversea study agencies, let them have a more comprehensive understanding of these agents. First, some basic overviews of oversea study agent such as what is the oversea study agent, the history and development of these agencies, the role and characteristics of oversea study agencies, will be described in this report. Then it also show some main problems of oversea study agencies, which include some illegal phoenomenons, professionalism of employee is low and regulatory mechanism is not perfect. Legal system is not perfect and the lack of high-quality personnel as the causes of problems followed by. At last the recommendation and conclusion will be illustrated. 2.0 Procedures This paper is after a group discussion and arrangements. Five education agents are investigated through telephone consultation, internet search, etc. They are Golden Oriental, Jin Gillette, Mei Grabrel, CIEC World Famous Studio to study vertical and horizontal, Zhong Rui in Shanghai. There are also some views reference by authority report. 3.0 Findings 3.1 Some basic overview of oversea study agent 3.1.1 What is oversea studying agencies Oversea study agent is a intermediary for students to studying abroad to other countries that provide school students application and visa application assistance and services. Everywhere in the world exist this industry. In China the first countries to ratify the legal service agencies to study abroad is very high, the first practitioners of the business background needed to be engaged in education institutions, so the first batch of approved institutions most comprehensive university with some formal or large state government departments, only two company are private institutions, Jin Gillette in Beijing and Zhong Rui in Shanghai . And the choice of this two institutions are engaged in their education both at the same time quite strong behind the enterprise groups as the background. Second and subsequent access to qualified institutional conditions in the application than the first batch of great relaxation, an increase of more institutions, but are required to be registered within the legal institutions. 3.1.2 The role of oversea study agent First, providing professional guidance to reduce the personal trouble. This is the most important role of education agents. The current situation is that most people and institutions of education abroad do not quite understand the situation, the role of intermediaries is to use the relationship with foreign educational institutions, combined with national policies to individuals and schools to study the national situation, to apply for admission, handle Visa and other relevant information and advice. Procedures for many students, if they apply the words of ordinary people, not only spend more time, and error-prone, with the help of an intermediary, you can greatly reduce such problems. Second, providing legally qualified schools. It is understood that there are two types of foreign registered schools, one is teaching institutions, although another category called the school, but in fact is the company, and such registration requirements of the companys relatively loose, the more difficult for teachers and teaching quality assurance. Chinese government prohibited foreign institutions and educational service agencies engaged in recruiting activities on their own in, requiring direct intermediary service organizations and educational institutions with foreign universities signed a cooperation agreement and submit the location of the relevant provincial education administrative departments for the record, but also requires foreign school to provide the Embassy of China in the internationally renowned certification other than the institutions. The goal is to prevent a number of international universities and the poor quality of some multinational companies fraud in China. Therefore, the study intermediary agreements with foreign institutions of higher learning in schools is actually a constraint, so as to ensure the quality of teaching in schools and individual rights. Then, to help design individual study plans. Study abroad is a new way of learning in China, so most Chinese people find it difficult to design their own study plan. There arise a phenomenon that many people have chosen wrong counties, wrong school or wrong professional. The losses are difficult to be measured by money. Study intermediary with resources, according to consumer expertise, interests and financial ability to provide consumers with a most appropriate and most effective way to study. In addition, there is a balance the function of oversea study agencies for market supply and demand. As with other products in the market, study abroad market also has a supply and demand balance. The difference is that, as the case involves foreign students, consumers are poorly understood, the role of intermediaries is that the students grasp the situation told the consumer market, and guide consumers in different countries and schools to filter, so that the education market and a balanced supply and demand. 3.2 Problems of oversea study agencies It is report that â€Å"Golden Oriental† has the trap of going abroad, 15 students trapped in Germany. A parents said the Golden Oriental is a German training center in Qingdao, the main business is to recruit students to learn German. Enrollment in the center, forward to introduce registration of students and parents to learn the language here, must we go through the exit of the relevant procedures. This fully demonstrates the agency of studying abroad at this stage still exit some problems. 1. Some illegal phenomenon First, unauthorized business in the studying intermediary. Without the Ministry of Education, Ministry of Public Security issued a permit to study intermediary services, without the approval of the administrative department for industry and commerce registration, engaging in business activities of education agents. In Beijing there are still some people who employ by the three no company (no license, no office, no charge certificate) to the embassy in front of students engaged in activities of intermediary services around by some foreign embassies. These illegal intermediary agencies in profits, driven by the illicit in intermediary services. Second, there is a linked management phenomenon. Linked management is some of the illegal gain qualification in legal education agents affiliated companies access to the following qualification to the legitimate operations of those features. There are some study intermediaries authorized by the parent company of illegally engaging in a branch or branches of intermediary business, the umbrella agency to act as illegal. Finally, some foreign companies do illegally business in China. State expressly that foreign investment institutions in the country engaged in the study can not be mediated. But there are still some companies as the representative of the foreign school or under the banner of the Office of foreign schools in China to enroll students. 3.2.2 Professionalism of employee is low It is understood that practitioners who have the correlated educational background in the study abroad agency are less than 50ï ¼â€¦. Management has not issued specific standards for employees in certificates, but no appraisal system. Most of the intermediarys employees are recruited from the community, by the agency after a simple training to induction, a considerable number of other employees in the state organs or institutions of workers retire, there officers aging. Therefore, the variation in levels of professional and reduce the agencys service quality and effectiveness of the service extensively restricted. 3.2.3 Regulatory mechanism is not perfect At current situation, it has not specifical laws and regulations on the study abroad agency to regulate behaviours they have. At the same time, the management of policies from different departments, regulatory agencies is not clear. It is a more complex work to supervision and management the intermediary services for studying abroad. Too few managers, industry and commerce, are also responsible for public security, there is busy. Three units of the joint action, they often stay in the rectification movement style, and they can not do more frequent, thorough and meticulous work, so that the management is difficult to place. 3.3Causes of the problems 3.3.1Legal system is not perfect Currently, the state has not the development of social intermediary organizations and the general considerations of unified planning, there is no national authority in charge of social intermediary organizations and coordination of departments, to study abroad agency management and macro-control weaknesses still exist. Government lack of studying abroad Pan strictly regulate intermediary management, law degree is not high. Market economy is the legal economy, study abroad agency to rely on laws and regulations to locate and act. However the legal management of oversea study agencies has a far way from the establishment of socialist market economy. 3.3.2The lack of high-quality personnel Oversea study agency is a strong professional service, foreign language level requirements high. Thus, requiring that their employees must have a high quality of cultural knowledge, good professional service and knowledge of international practice. However, there are talents in this area obviously can not keep up the situation and development needs: the quality of personnel is not high, the shortage of professionals. 4.0 Recommendation At present, more and more people choose to go abroad, the oversea study agent play an important role in China. However, there are still exit the problems which mentioned above. So some measures must be taken such as effectively strengthen the supervision and management of education agents’waste, further improve the advertising review and investigation, to increase the intensity modulation of employees’ education and training, improve relevant laws and regulations to standardize and restrain intermediary acts. 5.0 Conclusion Whit the boom of study abroad set off, oversea study agency has become an indispensable institution to student. It provide professional guidance, provide legally qualified schools, help design individual study plans and so on. However, there are still some problems that can damages the interests of consumers. When people choosing the oversea study agencies, both advantages and disadvantages should be considered. Whit the sound of legal system and the development of market economy in China, problems in the intermediary agencies of study abroad will be solved. Their business will be more and more standardized. 6. Reference Gousheng Li, 2006-10-29, Study abroad at one’s own expenses intermediaraes’problems and countermeasures. Junrong Yan, 2001-12-4, Education agents, you play what role http://baike.baidu.com/view/864680.htm http://www.runsky.com/homepage/study/abroad/news/userobject1ai413028.html

The Position Of Tesco In The Grocery Industry

The Position Of Tesco In The Grocery Industry The humble beginning of this grocery company started in 1919, and the name Tesco appeared first at the top of a shop at Edgware in 1929. This company has been growing in size and complexities ever since. The company is today the Britains leading retailer and the 3rd largest retailer in the world.(Guardian 2010) Presently, Tesco has more than 4,300 grocers, which now operate in 14 countries: South Korea, Malaysia, Japan, China, Republic of Ireland, Czech Republic, Slovakia, Turkey and Poland, Thailand, Asia, India and US. They have over 2,329 stores overseas and are still growing. The company is good at buying and selling. The company invest in what matters to people, and that is the major thing that propels Tesco progress. This progress bestowed on The Present Chief Executive Terry Leahy who has contributed immensely to the growth of the company and that is why he has spent 13 years in the position he is still maintaining that. This is evidenced by the launch of the Loyalty Scheme club card and Tesco.com, internet home shopping service etc. The company passed through the global recession and yet grew stronger than it was by recording a 10% increase in profit to a mighty  £3.4 billion at April 2010. 1.1 Environmental Analysis of Tesco (PEST) The environmental analysis of Tesco will help one understand what is happening both at the inside and outside of Tesco, and to increase the probability that the organisational strategies will appropriately reflect Tescos environment. The strategy of Tesco should be directed at exploiting the environmental opportunities and to block environmental threats in a way that is consistent with the internal capabilities (Robson, 1997). Although Tesco is waxing stronger and was able to declare 10% increase in profit in spite of the recession, the analysis is still important as to determine what might affect it in the future. Environmental analysis of a company should be continuous and feed all aspects of planning. Political Factors Presently, there is no huge recognisable factor affecting Tesco. However, the winner of the fourth coming election is still unknown. Speculations have it that the Labour might loose out for the conservatives. The new government coming in might bring in a lot of unfavourable or favourable laws and policies for the UK grocery industry and other industries as well. Economic Factors The scourge of global recession that hit around 2008, this affected a lot of sectors globally. It could rather be said that Tesco withstood it by improving on there strategy, by changing there prices to suite every classes of individuals without compromising the quality. This is evidenced by 10% increment in profit they declared this year, making over 3.4 billion this year. The chairman as at last year that I am pleased to report that despite the extra ordinary economic environment we find ourselves in, Tesco has once again delivered a good set of results. This demonstrates that Tesco is coping with the down town. Despite the challenging conditions around the globe we have remained resilient and are growing as fast as any major international retailer. (Tesco 2009). After the declaration of the huge 2010 profit, Terry Leahy declared the retailer stronger than it was before the recession. (Guardian 2010).Tesco used its strategy to beat the economic recession. So the economy had no nega tive e effect on Tesco. The spending power of people could equally affect groceries. The economic crunch has made quite a number of people change the way and manner at which they buy things. For instance, because of this economic crisis, a lot of people prefer to buy ingredient and cook because they see it cheaper to do so. Inflation is another powerful factor that could affect the grocery market. This is an incessant increase in the price of items and services, leading to a drop in the currencies purchasing power. Ta However, Economists believe that supply of money is the key factor of inflation.(Economy Watch 2010). Socio-cultural Factor Lifestyle, healthy and fresh produce, immigrants and produce lines.The behaviour of humans also matters in this business. Most customers prefer buying the Tesco branded products. They prefer they go for the fresh products. Tesco are sensitive to read people and know what they need with the club cards. The peoples religion might affect the way they buy things, they might declare fasting within a location it could be mostly in there international locations, and it will reduce the number of sales within such periods. So Tesco take time to consider these as it affects the business. The population of inhabitants and the kind of life they live and the class of people within an area affects a business. Technological Factor Technology is another key thing that contributes to Tescos success is the introduction of Tesco club card. This has helped Tesco in reading and knowing the need of over 16 million of there club card holders in the UK and over 400 million globally. They know what you need and they provide them, which is one of there key success factors. The implementation of Information technology has contributed towards the efficient management of inventories logistics and ware housing which helps in bringing the cost down. Automatic tills, their online operations, electronic supply chain management etc Industry Analysis UK grocery industry is a highly contributor towards UK economy, as buyers are in need everyday and people must satisfy their needs everyday. The buyers in the UK are equally very big because grocery/retail industry is a must in our everyday lives. There are a number of grocers in the UK: Tesco, Morrison, Asda, wal-mart, Sainsburys, Co-op, Iceland, Waitrose, MS, Netto, Farmfoods, Aldi, and Somerfield etc There are the major player in the industry which include Tesco , Sainsbury, Morrison, Iceland, Asda Wal-Mart, MS. The Grocery industry could be examined properly by adopting the Michael porters five forces. Which include the bargaining power of suppliers, the bargaining power of buyers, and threat of new entrants, Threats of substitutes and Rivalry among competitors? 2.1 Porter Five Forces: Tesco The bargaining power of supplier in this industry matters, the key player in the industry now is Tesco and there are others like Sainsburys, Iceland, Morrisons but Tesco is just the giant, in the UK grocery industry. They made a profit of  £3.4 billion this year 2010 despite the scourge of the economic down turn. Tesco as a competitor buy in a very large scale because they have over 2000 stores in the UK and about 2300 stores across the UK. They have a wider market share, and they have a very high advantage over there suppliers. This is critical success factor that Tesco picks on to keep on dominating in the industry. They could even fix prices for their suppliers. What then could be the fate of other competitors in the system? MS is great going by that brand name the company has. It is a nice advantage. Asda Wal-Mart is equally waxing well in the industry after it was acquired by Wal-Mart in 1999.They get there supplies within and outside of UK. Sainsburys adopted other means to beat the market, they grow there own organic products even their meat in order to grow and maintain stands in the market. They do this in collaboration with the farmers. The same applies to Morrisons and Iceland. They use other measures to get supplies, and they do not depend on a particular source of supplies. (Guardian 2010) Bargaining power of buyers in this industry is not so significant yet it matters in the sense that even though prices are fixed and the consumers (buyer) can not bargain, they can check in other outlets. In that case they will not buy the product. The availability of various grocers at a place will make prices drop more. Though the price drop down may not be in the favour of the competitors. It is beneficial to consumers, and not the buyers. For instance, Tesco as a top grocer, with over 2000 locations in UK and still expanding, have a higher market share, they have a higher supply advantage ,consumers will not have bargaining power over them, as they have already brought down their prices and have numerous locations scattered all over the city. This is most likely to be affecting other key players in the industry. New Entrant coming into the industry will easily start because of the large market share of the grocery industry but will rather find it very difficult to penetrate the market and beat the already existing competitors especially the giant like Tesco. The grocery environment in the UK could be seen as oligopolistic one. The major grocers in the UK are few and the market share for this industry is large. Yet it would be difficult for a new firm to spring up or rather the younger firms to rise, except for a bigger firm to acquire an existing one. Just like Wal-Mart acquired Asda in 1999. ( ASDA 2010). It is because of the high rate of competition in the industry, and most other grocers like Sainsburys, Morrisons, Iceland, and MS were adopted growth strategies, and where increasing there location most especially Tescos. The Grocers in the industry has diversified and they do a umber of different product ranging from home use products, electronics, technologies, automobile, etc. This is a strategy for them to survive in the industry. In this industry, threat of substitute does not really take so much effect; this is mostly all about food. Buying a product here is almost the same in the other shop. For instance buying a digestive biscuit in Tesco, you go to another shop to buy digestive of different brand, it does not make much effect because they are all biscuits. They do not deal on one item; they deal on a variety of items. So, one can not substitute tens of thousands of item, when a normal grocer does ten brand of same item or product. However, where threat could be envisaged is at, may be the health/hygiene product. For example, the government has publicized to encourage healthy eating. It recommends eating 5 a day it has been noted by many other food retailers, who now label their foods with in depth nutritional information. The degree of rivalry in the grocery industry in the UK is very high. Highly perishable items are part of the contributor of the rivalry in the industry. Tesco is indeed an extremely powerful economic force in the in the industry. They are growing every now and then. They have the highest number of branches in the UK; UK is their biggest market when compared to other locations outside the UK. This is evidenced by the huge profit of  £3.4 billion profit they recorded this 2010. It is a 10% increment in profit when compared to last years profit. It is today beloved that in every  £10 spent on grocery in the UK, Tescos account for  £3. Tesco occupy about 2/3 of the grocery market in the UK. Presently they are rated the 3rd retailer in the world. In addition to the degree of rivalry, this report will explain the competitors analysis that has been taken place in this industry (Quick MBA 2007). (remember to affix in text reference in the industry analysis where necessary) 3.0 Competitor Analysis for Tesco Porters five forces will be a better tool for accessing the stand point of Tesco in the grocery industry. These include the bargaining power of suppliers, the bargaining power of buyers, the threat of new entrant, threat of substitute and the degree of rivalry. The bargaining power of suppliers towards Tesco is very low, as Tesco is such a very large grocer. They have over 2000 stores within the UK only and 4300 stores in general, so as such they buy in a larger quantity far greater than its competitor. Going by this bulky purchase, the suppliers seem to be at their mercy because of their high demand of products. They tell the suppliers what to sell and they stick to that. Considering the huge profit they declared this year 2010, inspite of the economic downturn, the strategy they adopted was that they have envisaged the change in the behaviour of people, and they changed strategy by doing more discount, price ranging for various classes of people, whilst maintaining its quality, and doing more promotions. They tell the supplier what they will buy; they have no choice than to succumb to it. More so Tesco produce most of their foods and meat by employing or hiring people. (Tesco 2010). The bargaining power of buyers towards Tesco is obviously very poor. This report suggests that there is no power Tesco buyers have at all. Tesco is absolutely in charge. Tesco wields so much power in the grocery business and they have brought their prices so low to match different classes of people in the society. More over their prices are fixed already. They provide promo for their customers and issue free club cards that grants you point in any item you purchase that is above a pound. At the end they use it to calculate the points and read what your likes and shopping behaviour. With this, they give offers to its customers. So, Tesco always have their focus on its customers. (Guardian 2010). Threat of new entrant is never an issue to Tesco PLC because of their strengths, which include but are not limited to their brand name, the large number of their locations, The higher number of their staff, their chain business, The high power they have over their suppliers and buyer and so on. However, a new entrant can come as an existing world class retailer to acquire or merge with another top retailer that is the only way they could penetrate. Though even at that, it is still very difficult to beat Tesco most especially in the UK as it is evidenced in the 2010 Tescos strategic intent;to develop retailing services, maintain strong core UK business and be as strong as non-food, as in food. (Tesco 2010) Threat of new substitute could not be seen much in a high degree when it comes to Tesco and grocery industry at large. Tesco sell their branded food as well as other products from various brand. So any substitute that is food, every tendency is their for Tesco to sell it. Another thing is that because of their high bargaining power, they could buy over a producer and that product will be done in the name of Tesco. Nevertheless, the switching cost for customers could be easy, but it could be hindered by proximity barrier because before he could walk for 5 to 10 minutes, he will see another Tesco shop instead of others. One can not because of one item and travel so far. Tesco has withstood the threats of Rivalry in the grocery industry through a number of ways, these include: The long years of consistence and care towards its customers, Their high bargaining power, The loyalty they have built vis-à  -vis their customers, Their high network of branches, their technologies, chains of other businesses, high performance all year round, they where able to make huge profits this year 2010. 10% increment against what they made last year in spite of the global down turn.(Tesco 2010). It is also believed presently that out of every  £10 spent on food here in the UK, Tesco accounts for  £3 pounds Guardian 2010). More so, Tesco keeps on bringing in more and more strategies that will make them be the no.1 in the world as they hope to be as strong in non food as in food, an international retailer, Maintain a strong core UK business, develop retailing services and put community at the heart of what they do. The competition is there, but Tesco has a core competency in the grocery industry. They wield much power. (Tesco is in the star position of the BCG Matrix. They have a high market growth rate and a high market share. Their 2010 revenue is  £62.54 billion while the 2010 operational income is  £3.41 billion i.e. 10% increment against 2009). 4.0 Portfolio Analysis This could be seen as the collection of a business and product that make up the company. The best business portfolio is the one that match the companys strengths and help bring out the attractive opportunities. The two better best known portfolio planning methods are the BCG matrix and the McKinsey / General Electric Matrix. In GE Matrix, market attractiveness replaced market growth of BCG as the dimension of the industry attractiveness and includes other range of factors other than the Market growth rate. Secondly, competitive strength replaces market share as the dimension by which the competitive position of each SBU is assessed. (Tutor2u 2010) Market Growth Rate of Tesco Tesco is a great force in the grocery market. The major strengths of Tesco is: they have their focus on customers at all times, Like the MD would ask what do you need. They believe that when you look after your customers, everything else will look after itself. Yes other companies are as focused as Tescos, but size of the company is a great strength. Having more locations means selling more, cause most shoppers goes to the nearest shop to buy. The more locations for Tesco brings about selling more, and selling more brings about better buying terms ,and which brings about lower pricing and or higher profit margin. The lower prices then bring in higher sales volume. Tesco has made itself classless with price ranges formed to cater across the board.(Guardian 2010). In summary, Tescos focus on customers; their numerous stores scattered all over and their classless pricing is the major strength that brings about the market growth. They declare huge profits at all year. In spite of the recession, Tesco declared  £3.41 billion profit this April 2010 i.e. a 10% increment in profit as against 2009 financial report. However, the people have a high demand for Tesco products majorly because its close to them and because they sell cheaper and general items, you must need in one or two ways. They have a very high bargaining power over their suppliers and buyers. Their market growth rate is indeed very high. Market Share of Tesco The club card which rewards customers is a good contributor to Tescos success. There is a research group called dunhumby co owned by Tesco, they analyse the 16 million cards and study the buying habits of there shoppers and tailor offers to them. This factor contributes to their high market share. Tesco has existed for 91 years, and as such they multiply in size and complexity as the year goes bye. This has given rise to so many loyalists to the company. The various promo they arrange for their shoppers from time to time especially at this recession, helps build up Tescos market share. Tesco today has the highest market share in the grocery industry in the UK. 5.0 SWOT Analysis for Tesco (Explain a brief about swot) Strengths of Tesco The strengths are those things that propel the steady growth of Tesco. Usually, they are positive things .It could be by way of action of the company, process, or service. These include: the introduction of Tesco club card which not only makes them no the no. Of their dedicated customers, but helps in offer to their customers. Tesco have a very high reputation in the grocery market and as such that makes their market share so high. The technologies Tesco have are an added advantage to them and they try to improve on it everyday. The own label ranges e.g. Tesco finest; Their range of store format e.g. Tesco express convenience stores, Tesco metro stores which can be found on high street and in city centres, Tesco super stores and Tesco extra-Hypermarket. they have They have a very powerful supplier relations ion. The scattered locations they have is an added advantage, their strengths is very high and they beat their rivals in the industry, They have over 2300 locations outside the co untry and still expanding. This adds to their market share globally. They have got a good distribution chain; Tesco has a very strong brand. Their online services is an advantage as well, they offer high quality items to people. Most of the other grocers in the UK does not have their own research company, but Tesco does and has contributed towards Tesco growth, especially in the area of Tesco club card. Above all, it is pertinent to note that Tesco withstands every force that may likely affect their grocery business. Weaknesses This could be seen as things that could or makes Tesco not to meet their objectives. This weakness could also be seen as those elements that hampers the growth and development of Tesco. Though that there is no recognisable weakness of Tesco because of their core competency and team player spirit they posses. One recognisable weakness this report may suggest is that they need to improve on their market, they have not yet fully covered the whole of UK; they do not provide fresh fruits in Tesco, especially at Tesco Express. They have not gained full dominance in the world when it comes to retails. Opportunities These are those external things that could improve the Tesco more. Some of the opportunities of Tesco include: Tescos objective to open a Tesco cash and carry shop at India is an opportunity for them to explore. Tesco plans to open bank this year 2010,They hope to create more employment this year by recruiting about 9000 employees more. Some of the other grocer is not doing well at the moment, so that could be an opportunity for them to acquire them. Threats Threats of Tesco are those factors that are beyond the control of Tesco, and they are likely to jeopardize the company. Some of these threats include: The daisy nature of area of investment or diversification could pose a threat due to unforeseen events. Grocers could start to reduce price even to a break-even point. There could be Likely tendency of 2 or more mergers to form a more formidable player in the industry to compete with Tesco, unforeseen inflation could pose a threat to Tescos Strategy and the value rate of GBP is dropped gradually in recent times. 6.0 Vision Providing value, care and satisfaction to its customers and its people; through collaborative efforts. 6.1 Mission To maintain a strong core local and international business by creating value for customers to earn their lifetime loyalty. 6.2 Objectives of Tesco This report states that the objectives of Tesco are: providing customers with quality items that goes in commensuration with their money value; offering progressive returns on investment for their shareholders, improving on technology and investing on efficient stores and distribution depot for profit maximisation. Build a long term rapport with the suppliers so as to gain a lasting relationship based on price and quality level; help in protecting the environment; focusing on the community and catering for them, through the provision of customers needs based on steady soughting of their opinion on the aspect of quality, pricing, innovation, technology and other aspects whilst acting on them; awarding all its staff an equal opportunity , by giving them good training and proper management practices; contributing in the National Food Industry Policy, in the area of food hygiene, health safety and nutrition. 6.3 Measures Some of the things Tesco should adopt in order to achieve there objectives is to continue with low price and promos because people has not fully recovered from the recession, in addition, they should also continue to increase their locations because their are some places that Tesco needs to establish in. Doing this could go a great length to be building more and more their market share they should extend this to the Tesco international, as this would take them up a bit in the global ranking. They should adhere strictly to any laid down format towards achieving the companys objectives; these include Key performance Indicator. They should continue to maintain and protect the Environment locally and internationally. Never should they fail in constantly taking care of there customers by fulfilling their social responsibility. Tesco must continual with staff training and management practice across board and equally invest more on RD, for farther progress. 6.4 Strategic Intent Inasmuch as Tesco has attained a height in the grocery industry in the UK, they need to take it up to a commanding height of excellence by becoming the no. 1 in the globe. They need to establish anywhere favourable in Africa, after a careful research. In that case, this report suggests that Tesco should improve on the position they are at present, and climb to the next level as a world leader in food and non food market. 7.0 Strategic Development The summary of Tescos Objectives is to be an international retailer, maintain a strong core UK business, be as strong as in non food as in food, develop retailing services and put community at the heart of what they do. The Ansoff matrix will be a better tool to decide Tescos development strategy. Tesco need to improve, to be rated no 1 in the globe. Existing Products New Products Existing Market New Market Diagram 1: Ansoff Matrix Representation. 7.1 Market Penetration Tesco need to spread more of their products (its known already) spread more branches within UK so as to make business impossible for new entrant, and make business tougher for the existing ones, more customers will be using the product etc. Market development Tesco need to expand and as such this strategy will Tesco sell their existing products at new markets. This is most needed in the overseas where they are yet to be known. Product development This strategy is essential to adopt when Tesco wants to introduce any of their new products into an existing market like UK. Diversification It is a strategy that will enable Tesco market new products such as other non food items, in a new market. Tesco hope to establish a bank soonest in the UK, they could equally strategize on extending to other countries. They should adopt this strategy would help. 8.0 Strategic Implementation For market penetration strategy, it needs to be adapted to in order to boost the market share. They will achieve this by continually highly distinguished competitive price and more promotions for the customers, personal selling is encouraged and advertising. This will go a great length to dominate the market for Tesco. The management of Tesco needs to approve aggressive promotional campaign, with this will go vis-à  -vis a pricing strategy that will make other the market unattractive for other competitors. When they are doing this, they are restructuring a mature market for themselves. They also need to introduce a loyalty scheme. They should carry out a market development strategy to extend to those existing markets they have not been to with their already existing products. Just like some other countries in Asia. They should extend their existing products to such places. They need new competencies and those products should be modified so as to draw the attention of the existing market. Diversification could be a risky strategy. Tesco is about to start a Bank soon, which is expected to cash on opposition that exist amidst consumers toward UKs banks. (Guardian 2010),it is a good growth strategy for them, because this was what helped them, they started a non food items in 1997 which was led by Terry Leahy the chief Executive of Tesco (Tesco 2010) ands it immensely contributed to their profits. The Tesco non food raised 6.2% to  £13.1 billion with  £9 billion in the UK. They made  £4.1 billion in international. (Tesco corporate 2010). They should apply their usual process; use the competencies to carefully assess the risk involved and the gains in the diversification they would make. 9.0 Recommendations and Conclusion Inasmuch as Tesco is the leading grocer or retailer in the UK, they need to adopt the market penetration strategy of Ansoff matrix to dominate the market completely and broaden more and more their market share, thereby making the present notion that in every  £10 spent in grocery market in UK, Tesco account for  £3.The notion will change to every  £12 spent, Tesco accounts for  £6. It would be easier because they are not new in the market. Tesco need to use their competencies to extend and develop in foreign places, most especially Africa. They exist in almost other continents, but not Africa. Africa contributes either directly or indirectly so much towards the Economic growth in UK and America. (Lagos Chamber of commerce) Tesco should be continual in the study of customers so as to know the best strategy to adopt when there is another economic or socio-cultural situation. In conclusion, Tesco needs is a large diversified company and obviously they are doing better than others, but they still need to adhere to those measures and observe these suggested recommendations to be a world leader in retail industry. References/Bibliographies AICC (2010) Industry Analysis; The five forces [Online]. Available from: http://www.ces.purdue.edu/extmedia/ec/ec-722.pdf [Accessed: 26th April 2010] Economywatch (2010) Inflation; Economic inflation [Online]. 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