Magic

3/30 The elements of tragedy brought forth by Aristotle are popular guidelines for literature and pertain to real life as well. Some of the components are rise to fame or noble birth, tragic flaw, reversal, and recognition. A large cooperation of the components is necessary for a tragedy. The elements of tragedy are also evident in people as well. Earvin â€Å"Magic† Johnson exemplifies a tragic hero and his life path fits a large portion of the components of tragedy. Magic Johnson was a person of noble uprising and also posed a tragic flaw in his character.Ever since he was a young person, he loved playing basketball and was good at it. He obtained the nickname â€Å"Magic† after scoring a triple double his freshman year in high school. He rose to fame during his high school years and put up extraordinary numbers. He was destined to be a great basketball player. He later played at Michigan State University and won a national championship with them, sealing his validity as a basketball phenom. That shows how he had a noble uprising. His tragic flaw became evident during his NBA years. Magic was drafted by the Lakers and was an immediate star.The Lakers ended up winning the championship and Magic was named the MVP of the finals. He continued to play at a high level for years. His success went to head and was a little to free spirited, representing his tragic flaw. His tragic flaw led to his near death experience and his lost respect from the nation. The components of tragedy, especially noble uprising and tragic flaw are represented in the life story of Magic Johnson. Magic Johnson’s character flaw of ego mindedness and free spirit led to his tragic fall of his contraction of HIV.In the beginning of the 1991 NBA season, Magic was not feeling like himself. After some tests, Magic was positive for HIV, the deadly disease that can be contracted by blood transfusion and sexual intercourse and in Magic’s case it was sexual intercourse. Sho cked, scared, and embarrassed he decided to release this news to the public. He explained how we got HIV from doing mischievous things and that he would have to move away from the game of basketball. This absolutely shocked not just Los Angeles but the entire nation.One of the United States’ biggest celebrity and role model was now in jeopardy of his life and was basically being shunned because of having this fatal disease. Some players did not want to play with him because they were scared that they would get it too. Magic Johnson’s tragic fall from NBA superstar reflects the essence of the tragic fall in the components of Greek tragedy. His flaw led him to weak and malign health and led him to an early hiatus in his career. His fall also put him in some infamy for the time being.Magic’s fall caused by his character flaw is exemplary of the guidelines of tragedy put forth by Aristotle. Magic Johnson’s recognition was and huge important part of his life a nd completes the cycle for the components of tragedy. Immediately he took matters into his own hands by admitting his fault and admitted he had multiple sex partners during his career. He also decided to test his wife for HIV and presented he with a huge apology and how he â€Å"lost his mind in the fast lane†. After over coming the odds, he rid of the disease and returned to basketball but was only in the league a couple of games.He later wrote a book about safe sex and became an incredible advocate for HIV awareness by taking the lead in that realm. He was easily one of the most influential people in the HIV awareness sector. He has also created his own foundation and is still a successful businessman today. Magic really did have recognition of his tragic fall. He admitted he was wrong and openly apologized to the public and increases his interests in the awareness of HIV and AIDS. He has realized his downfall and has done a lot to try and remove that from his past.His reco gnition is truly apart of his tragic story. Magic Johnson is the perfect subject for the tragic hero position. He exemplifies some of the components of tragedy. He had a noble uprising through his young years and presented a tragic flaw of his ego mindedness. Magic had a downfall with his contraction of HIV in part to his character flaw. He also posed arguably the most important part, the recognition including his apology to the nation, his teammates, and his wife. Magic is now considered a hero thanks to all of his HIV and post-NBA dealings, a. k. a his recognition.

Rachel Carson Bio

Rachel Carson (May 27, 1907  Ã¢â‚¬â€œ April 14, 1964) was a Marine Biologist. Her accomplishments included: Writing the books The Edge Of The Sea, bestsellers Under The Sea Wind, The Sea Around Us, and her most popular Silent Spring, and she was also the founder of the Environmental Movement. Her most famous book, Silent Spring, documented effects of harmful pesticides and pollution on the environment, especially on birds. The book helped launch Carson’s Environmental Movement. The movement was a political group to address and shine a light on important environmental issues.It set out to change public policy towards the environment and also individual’s behavior. The movement recognized humanity as an ally and not an enemy of ecosystems. The movement focused on  ecology,  health, and  human rights in order to maintain the environment. Rachel Carson joined the Bureau of Fisheries as a host of the radio station, â€Å"Romance Under the Waters,† which she wo uld explore and discover the life underwater and then tell about her adventures on the station.Rachel Carson received many awards including: National Book Award and the John Burroughs Medal for her book The Sea Around Us, and she was also the second woman to be elected into the National Institute of Arts and Letters. The Bureau of Fisheries hired her as a junior biologist, and over a long time of many years, she was finally promoted to the chief editor of publications for the U. S. Fish and Wildlife Service. Rachel Carson was the first woman to take and pass the civil service test.Rachel Carson is not like Mr. Rezendes because she is a women and Mr. Rezendes is a man. She is also not pink. I found the information about Rachel Carson online on Wikipedia and some other educational websites. It was fairly easy to find information about Rachel Carson because she is a really important scientist in the Marine Biology field. I just tried to be specific in the Google search engine so I coul d find important information.I am really jubilant that I was able to easily find a lot of information on Rachel Carson because it shows how important Marine Biology is in the field of science. Also it shows that women, too, make many important accomplishments just like men do in the world of science. Rachel Carson was not discriminated against during her life, which was surprising because women normally are. Instead, it seems like she was respected in her line of work which is cool.In conclusion, Rachel Carson contributed greatly in the world of Marine Biology and she was given many awards for her achievements and contributions. She is an example of a special scientist because unlike most, she is a woman, and she wasn’t even disrespected or segregated for being a woman, which is great that by the time she was a scientist, people were not blinded by racism or sexism. Bibliography http://en. wikipedia. org/wiki/Rachel_Carson http://castle. eiu. edu/~wow/carsachieve. html http:/ /www. lkwdpl. org/wihohio/cars-rac. htm

Library Management System Essay

Name of the Project Vision Online Library Online Library is a system, which maintains books in the server in any format. It allows storing books, documents, audio and video files. User can Search and open documents by giving a simple query. Online Library Management System is a system, which maintains books, documents, audio/video files. To use this system user must be a member in this. Then user allowed storing books, documents, A/V files. Then user can search by giving a simple query. It is very difficult search books manually. Online Library makes easy. Deliverables / Functional Specifications Online Library uses user internal feedback from user to improve search process in every searching. It also uses indexing to locate documents very fast in searching which relate to query. Main aim of online Library system is providing highly relevant documents in very short period after giving query. It is just like Search Engine. It uses Vector space Model and Probabilistic Model to find similarity coefficient, weights. User Interface Requirements Database Centralized ONLINE LIBRARY BY M.SATHISH KUMAR Page 2 Browser based DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Requirements Integration Requirements Preferred Technologies J2EE Technologies i.e. JSP, Servlets, jdbc Frontend: – Html, JavaScript, Java Server pages. Backend: – Oracle 10g. Hardware Requirement Pentium 4 processor with 256 MB RAM, 40 GB Hard disk Web based Interface ONLINE LIBRARY BY M.SATHISH KUMAR Page 3 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 INTRODUCTION ONLINE LIBRARY BY M.SATHISH KUMAR Page 4 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 INTRODUTION Online Library Management System is a system, which maintains books, documents, audio/video files. To use this system user must be a member in this. Then user allowed storing books, documents, A/V files. Then user can search by giving a simple query. It is very difficult search books manually. Online Library makes easy. Online Library uses user internal feedback from  user to improve search process in every searching. It also uses indexing to locate documents very fast in searching which relate to query. Main aim of online Library system is providing highly relevant documents in very short period after giving query. It is just like Search Engine. It uses Vector space Model and Probabilistic Model to find similarity coefficient, weights. Existing System Early days Libraries are managed manually. It required lot of time to record or to retrieve the details. The employees who have to record the details must perform their job very carefully. Even a small mistake would create many problems. Security of information is very less. Report generations of all the information is very tough task. Maintenance of Library catalogue and arrangement of the books to the catalogue is very complex task. In addition to its maintenance of member details, issue dates and return dates etc. manually is a complex task. All the operations must be performed in perfect manner for the maintenance of the library without any degradation, which may finally result in the failure of the entire system. Benefits of automation Automation is procedure of converting a traditional system in to a computer organization. To overcome the defects of the existing system automation was introduced by the computerization of organization we get many benefits. ONLINE LIBRARY BY M.SATHISH KUMAR Page 5 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 The main objectives of undertaking this project are: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · The students will register them through Online Individually each member will have his account through which he can access the information he needs. Books, documents, A/V files are stored in server. User will enter simple  query in text box and click on the Search button. Server takes the request and processes it. Returns hyper links of documents with their names, ranks weights and description. If the user clicks on name of the document then it will open with respective program and rank of document will increase for that query.(for example .pdf files with Adobe Reader) User can upload documents, books and a/v files. Time consuming is low, gives accurate results, reliability can be improved with the help of security. Proposed System: To solve the inconveniences as mentioned above, an Online Library proposed. PROCESS LOGIC: 1. The user inputs data (e.g.: fills out an HTML form and clicks the submit button.) 2. The client (Browser) sends the data to the web server in a standard format (i.e., the GET method or the POST method). 3. The web server launches the program specified by the user and feeds it the input (form) data. 4. The program (e.g.: servlet) processes the form data and produces another HTML page. 5. The web server sends back the HTML page to the browser. The web browser then displays the response page. ONLINE LIBRARY BY M.SATHISH KUMAR Page 6 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 ANALYSIS Analysis is the process of understanding the existing system by gathering and interpreting the facts, diagnosing the problems. It is not just to determining the how best to solve the manual system problems, it should also work for the system observes the feasibility of system then design, coding phases will be executed. Analysis phase delivers requirements specification .The system specification serves as an interface between the designer and  developer as well as between developers and users. This describes the external behavior of the software without bothering about the internal implementation. Specification must be carefully checked for suitability, omission, inconsistencies and ambiguities. Problem analysis is performed to getting a clear understanding of the needs of the clients and the users and what exactly desired form the software. Analysis leads to the actual specification. During the process of analysis, a massive amount of information is collected in the form of interviews, questionnaires, and information from documentation, and so forth. The major problem during analysis is resolving how to organize the information from documentation, and so forth. So the information can be effectively evaluated for completeness and consistency. ONLINE LIBRARY BY M.SATHISH KUMAR Page 7 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 REQUIREMENT SPECIFICATION FUNCTIONAL MODEL / USE CASE MODEL IDENTIFYING ACTOR: 1. Administrator: He should register new Users, Delete Users etc. He can upload new documents, Documents, and A/V files. 2. User: He should register in site in order to access books. He can search for books. He can upload new books, documents, and A/V files into server. IDENTIFYING SCENARIOS: A Scenario is a scene, which explains a particular situation in more visualized model. A scenario consists of actors, scenes, and flow of events. In our project, we have the following scenarios: Scenario for Searching of EBooks, Document or A/V file: Scene Name Actors Flow of events Searching for books. User/Administrator User Opens home page of site. It will display text box and Search button. User simply enter query into text box, clicks on Search button. Browser sends request to the server. Server search documents for query and sends hyperlinks to documents (with weight, ranks, and a small description about document) in order of relevance to the query. ONLINE LIBRARY BY M.SATHISH KUMAR Page 8 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Scenario a for Opening EBook, Document or A/V file: Scene Name Actors Flow of events Opening Book, Document, or A/V file. User / Administrator User clicks on hyperlink of Document by reading description about document that had displayed below hyperlink. Then browser sends a request to the server again. The request contains name of document which user wants to open. The server will increase rank for document with respect to query into order to increase the relevance. Then server sends the document file in the form of response to browser. Now browser will open the document by using related application program on client system. (For example if server sent .mp3 file then browser opens it by using audio player, which installed on client‟s computer. Of course, Browser needs permeation of System Administrator to access application program.) ONLINE LIBRARY BY M.SATHISH KUMAR Page 9 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Scenario for Uploading a EBook, Document or A/V file into Server: Scene Name Actors Flow of events Uploading Administrator / User First User clicks on hyperlink of â€Å"Upload document†. Then browser sends request to upload file. Server return a webpage to browser it contains text box and browse button. By clicking on browse button a file window is displayed which allows to user to select a document from clients computer. After selecting document users click on upload button. Server checks for its extension. If document is.exe file server will not allow uploading file for the purpose of security. Then server insert name of document into documents table with unique document id. Then server creates index for document and insert into indexes table. Server returns a webpage, which contains confirmation and document id. ONLINE LIBRARY BY M.SATHISH KUMAR Page 10 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Scenario for Modifying Users: Scene Name Actors Flow of events Modifying Users Administrator If login user is admin then homepage contains a special Hyperlink that â€Å"modify user.† If admin clicks on that hyperlink he will navigate to another webpage which contains details of users. In that admin can modify user details admin can delete users who violated terms of site. IDENTIFYING USE CASES: A use case is a description of systems behaviour from a user‟s standpoint. It is a tried and true technique for gathering systems requirement from a user‟s point of view. ONLINE LIBRARY BY M.SATHISH KUMAR Page 11 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 USE CASE DIAGRAMS Use case diagram for entire Online Library System: ONLINE LIBRARY BY M.SATHISH KUMAR Page 12 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Use Case Diagram for Searching: Use case Diagram for Uploading file: ONLINE LIBRARY BY M.SATHISH KUMAR Page 13 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 SEQUENCE DIAGRAMS Sequence Diagram for Searching: ONLINE LIBRARY BY M.SATHISH KUMAR Page 14 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Sequence Diagram for uploading file: ONLINE LIBRARY BY M.SATHISH KUMAR Page 15 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Sequence Diagram for Opening file: ONLINE LIBRARY BY M.SATHISH KUMAR Page 16 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 COLLABORATION DIAGRAMS Collaboration Diagram for Searching: ONLINE LIBRARY BY M.SATHISH KUMAR Page 17 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Collaboration Diagram for uploading file: Collaboration Diagram for Opening file: ONLINE LIBRARY BY M.SATHISH KUMAR Page 18 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 ACTIVITY DIAGRAMS Activity Diagram for Searching: ONLINE LIBRARY BY M.SATHISH KUMAR Page 19 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Activity Diagram for Uploading file: ONLINE LIBRARY BY M.SATHISH KUMAR Page 20 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Activity Diagram for Opening file: ONLINE LIBRARY BY M.SATHISH KUMAR Page 21 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 CLASS DIAGRAMS DBHandler Class: DBHandler is respnosible for performing all operations which are need interaction with Database. It perform all operation in database like inserting document, creating index, inserting query, mating database consistency , creating tables, recovering database when database crashed. It highly simplifies maintains of database. Adminstrator need not worry about database at any time. ONLINE LIBRARY BY M.SATHISH KUMAR Page 22 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 VectroSpaceModel Class: VectorSpaceModel is class it responsible for calculating similarity coefficients of documents with respect to query. After calculating similarity coefficient it passes documents with similarity coefficients to probabilistic model class, which will finds weights using similarity coefficients. ProbabilisticModel Class: Probabilisticmodel class responsible for calculating weights for documents using similarity coefficients. After calculating weights, it will get ranks for documents from rank table. And return documents to Search class. ONLINE LIBRARY BY M.SATHISH KUMAR Page 23 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Read Class: Read class for responsible for reading text from text files. It will read text from different format of text files. For example .doc, .pdf, .xls, .txt, .html etc. It read reads text and clean text and returns as string. If the file is not text file then it will return name and extension of file as string. Search Class: Search Class acts as driver class. It does not perform any tasks. It makes all class working together. ONLINE LIBRARY BY M.SATHISH KUMAR Page 24 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 DEPLOYMENT DIAGRAM ONLINE LIBRARY BY M.SATHISH KUMAR Page 25 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 DESIGN SOFTWARE STRUCTURE: Software is fundamental characteristic of computer software. Software structure is to decompose the complex groups of module into sub modules i.e., Process, Menus, Inputs and Reports. The most general form of the software structure is the network. The structure is the network. The structure inside a complex processing node might consist of concurrent processes executing in parallel and communication through some combination of shared variables. DATABASE DESIGN: Planning the Database: The most important consideration in designing the database is how the information will be used. ïÆ'Ëœ Business activities that will use the database to perform. ïÆ'Ëœ Business rules that apply to these activities ïÆ'Ëœ Data wanted to maintain in the database The main objectives of designing a database are ïÆ'Ëœ ïÆ'Ëœ ïÆ'Ëœ Data integration Data integrity Data independence DATA INTEGRATION: In a database, information from several files is co-ordinate, accessed and operand upon as though it is single file. ONLINE LIBRARY BY M.SATHISH KUMAR Page 26 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 Logically, the information is centralized, physical, the data may be located facilities. Design Methodology: Design is concerned with identifying software components, specifying relationships among component, specifying software structure and providing a blue print for the implementation phase. Design consists of three types: 1. Architectural Design 2. Detail Design 3. External Design Architectural Design: Architectural Design involves identifying the software components, decoupling and decomposing them into processing modules and conceptual data structure and specifying relationships among the components. Detailed Design: Detailed design is concerned with the details of how to package the processing modules and how to implement the processing algorithms, data structure and interconnection among modules and data structure. GUI based design: In order to have a better understanding over the system design, it is appropriate to know the actual designing in terms of the development platform and the way in which the GUI are designed to satisfy the requirements of the user. The analysis of the design aspects of this package is proposed External design. External design of software involves conceiving, planning and specifying the external observable characteristics in different devices connected though data communication ONLINE LIBRARY BY M.SATHISH KUMAR Page 27 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 of a software product. This includes reports and display formats. External design begins analysis phase it continues into the design phase. DATA INTEGRITY: Data integrity means storing all the data in single place and allow each application to access it. This approach results in more consistent, on update being sufficient to achieve a new record status for all the applications, which use it. This leads to less data redundancy, data items need not be duplicated, requirement. DATA INDEPENDENCE: Data independence is the insulation of application programs from changing aspects of physical data organization. This objective seeks to allow changes in the content and organization of physical data without reprogramming of applications and to allow modifications to application programs without the reorganizing the physical data. Normalization: Data structuring is refined through a process called normalization. Normalization is a formal process of developing data structures in a manner that eliminates decomposition redundancy and promotes integrity. of complex records into simple It is a step-by-step records to reduce a reduction in the direct access storage  redundancy, inconsistencies and remove anomalies. There are several normal forms to be followed in normalization process. The most important and widely used are: ï‚ · ï‚ · ï‚ · ï‚ · ONLINE LIBRARY BY M.SATHISH KUMAR Page 28 First Normal Form Second Normal Form Third Normal Form DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 First Normal Form: A table is said to be in first normal form if the intersection of any column and row contains only value. Method: This is identifying a suitable identifier from the pool of normalized data. Remove any item that repeat within a single value of this key to another relation bringing with them the identifier key to form part of new composite key in the relation. Second Normal Form: For a table to be in the second normal form it should also be in the first normal form and the values in every column are functionally dependent on the complete primary key. Method: Examine every column and section whether its value depend on the whole of  the compound key or just some parts of it. Remove key. Third Normal Form: For a table to be in the third normal form transitively dependent on the primary key. Method: Examine every non-key column with every other non-key column. If the value of the non-key column depends on the other non-key column then remove the columns to separate table. it should be in the those that depend only on part of the key to a new table with that part as the primary second normal form and the values in every non-key column are not ONLINE LIBRARY BY M.SATHISH KUMAR Page 29 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 De Normalization: The normalization process helps in reducing to a great extent but sometimes when information is required from more than one table, at a fast rate , it is desirable to have some degree of redundancy in table . Their deliberate introduction of redundancy for a highly improved performance is referred to as † De Normalization† . DATABASE TABLES: 1. QUARRIES: The QUARRES table can store quarries entered by user with unique ID (QID). It is stores unique quarries irrespective order of words and case of letters. 2. DOCUMENTS: The DOCUMENTS table can hold name of documents, which are in server with unique ID for every document. 3. WORDS: The WORDS table can store words, which are in documents. This table plays key role in creating index for documents. This table contains a unique ID and words column. Unique words can be stored in this table irrespective of case of letters. 4. RANKS: The RANKS table can hold rank and weight for each document with respect to query. This table contains four columns. QID and DID are refer QID of QUERRIES and DID of DOCUMENTS table respectively. 5.  INDEX: The INDEX table helps to search engine while searching for documents, which are relate to query given by user. Simply it makes fast Searching. It contains two columns WID, DID refer WID of WORDS, DID of DOCUMENTS tables. 6. USERDETAILS: The USERDETAILS can hold details of users. Username, user-id, password etc. ONLINE LIBRARY BY M.SATHISH KUMAR Page 30 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 ENTITY RELATIONSHIP DIAGRAMS ONLINE LIBRARY BY M.SATHISH KUMAR Page 31 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 ABOUT THE SOFTWARE INTRODUCTION: HTML stands for hyper text makeup language. It is a language used to create hypertext documents that have hyperlinks embedded in them. You can build web pages. It is only a formatting language and not a programming language. Hyperlinks are underlined or emphasized words or locations in a screen that leads to other documents, W W W is a global, Interactive, dynamic, cross Platform, graphical hypertext information system. The idea behind hypertext is that instead of reading text in rigid linear structure you can easily jump from one point to another. You can Navigate through the information based on your interest and preferences. HYPERMEDIA HTML pages with audio and video files linked to them are called Hypermedia. HTML is platform independent. HTML IS PLATFORM INDEPENDENT: If you can access internet, you can access WWW, Irrespective of your operating system and the operating system to the web server. All you require to view and unload the HTML files, which are on the WWW, are a browser and internet connection. WEB IS DISTRIBUTED: The information on the WWW is distributed through out the world. You can access it with a few mouse clicks. You do not have to store it on your machine. Information on the Web is dynamically updateable. As the information is at the site where it is published, the people who publish it can change it any time. HTML is a language for describing structured documents, HTML describes the structures of documents – lists, headings, paragraphs Etc. Elements of web documents are labeled through the usage of HTML tags, It is the tags that describe the documents. Anything that is not a tag part of the Document itself. ONLINE LIBRARY BY M.SATHISH KUMAR Page 32 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 The Static Web When the World Wide Web was born, it consisted of static Web sites. Web sites consisted of static documents (mostly HTML pages) that were accessible through Web servers. Users used Web browsers to access these Web sites. A Web browser communicated with a Web server over the Hyper Text Transfer Protocol (HTTP). Using an HTTP request, the browser communicated with the Web server and asked to get access to a certain document. The Web server managed a set of documents stored on a file system. When asked for a document, it would retrieve it and return it within an HTTP response: HTML DOES NOT DESCRIBE PAGE LAYOUT: World for windows or lotus improve for example, have different styles for Headings, font, Size, and identification. HTML does not have all these. Based on the plat form , exact placement or appearance of any element will change. There may be or may not be fonts installed. By separating the structure of the document and its appearance, a program, that reads and understands HTML can make formatting decisions based on capabilities of the individual platform . In addition to providing the networking functions to retrieve documents, Web browsers are also HTML formatters. ONLINE LIBRARY BY M.SATHISH KUMAR Page 33 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 They parse and format documents and display them on the screen. Different rowsers show data differently. ADVANTAGES : A HTML document is small and hence easy to send over the net. It is small because it does not include format information. HTML documents are cross platform compatible and device independent. You only need a HTML reliable browser to view them. Font names, locations Etc.. are required. Currently the standard fully supported is HTML 2.0 & HTML 3.0 is in use. It supports. Centered and right aligned text. Tables . Math equations Text and image alignment JAVA INTRODUCTION Java is an intercepted language. Though it bears a close resemblance to C++ , it is different from it in many ways. It is a smaller,  portable, purely object oriented Language that eliminates many of the sources of bugs and complexities that are common with C Or C++ . JAVA FEATURES: Java is simple, Object Oriented, Intercepted, Robust, Secure Architecture neutral, Portable, has high performance, multi threaded and dynamics. It is easier To use Java because it’s syntax is similar to C and C++, more so when it eliminates components of C that causes bugs and memory leaks and hence a lot less debugging, Java provides a powerful Set of pre-tested libraries that give us the ability to use advanced features even with few lines of Code. OBJECT ORIENTED Java is an Object oriented programming Language that uses software objects called CLASESS and it is based on reusable, extensible code. This implies we can use Java’s classes, which are sets of variables and method s, as ONLINE LIBRARY BY M.SATHISH KUMAR Page 34 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 templates to create other Classes with added functionality without the need to write the code from Scratch. The Application can be made small and easy to develop if we plan the class hierarchy well. Robust: Java is Robust because, the language removes the use of pointers and The Java Runtime System manages the memory for us. Java gives us automatic bounds checking for arrays, so that they cannot reside in an address space which is not allocated for them. Automatic memory management is taken care of by the Garbage Collector. Interpreted: Java is interpreted; hence the development cycle is much faster. Java needs to compile for a single, virtual machine and then the code can run on any machine that has JVM ported to it. Secure: Java is secure, so user can download Java programs from anywhere. Java provides extensible compile time checking followed by a multi layered level of runtime Checking. Architecture Neutral: Java is architecture neutral, so user applications are portable across multiple platforms. Java’s Applications are written and compiled into Byte Code for JVM, Which emulates an actual hardware chip. The Java Interpreter installed at the client, so applications need not be written for various platforms separately converts byte Code to machine code. Java further ensures that the applications are the same on every platform by strictly defining the sizes of the basic data types and their behaviour. Dynamic: Java is Dynamic., so the applications are adapted to changing environments, Java’s architecture allows the user to dynamically load classes at runtime from any where on the network, which means that the user can add functionality to applications by simply linking in new classes. ONLINE LIBRARY BY M.SATHISH KUMAR Page 35 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 JDBC OVERVIEW What is JDBC? JDBC is a Java TM API for executing SQL statements. It consists of a set of classes and interfaces written in the JAVA programming language that makes it easy to send SQL statements to virtually any relational database. In other words, with the JDBC API, it isn’t necessary to write one program to access a Sybase database, another program to access an Oracle database, another program to access an Informix database, and so on. One can write a single program using the JDBC API, and the program will be able to send SQL statements to the appropriate database. And, with a program written in the JAVA programming language, one doesn’t have to worry about writing different programs to run on different platforms. The combination of JAVA and JDBC lets a programmer write it once and run it anywhere. JAVA, being robust, secures, easy to use, easy to understand, and automatically downloadable on a network, is an excellent language basis for database applications. What i s needed is a way for JAVA applications to talk to  variety of different databases. JDBC is the mechanism for doing this. JDBC extends what you can do in JAVA. For example, with JAVA and the JDBC API, it is possible to publish a web page containing an applet that uses information obtained from a remote database. Or an enterprise can use JDBC to connect all its employees (Even if they are using a conglomeration of Windows, Macintosh and Unix machines) to one or more internal databases via. An Internet. With more and more programmers using the JAVA programming language, the need for easy database access from JAVA is continuing to grow. MIS managers like the combination of JAVA and JDBC because it makes disseminating information easy and economical. Business can continue to use their installed databases and access information easily even if it is stored on different database management systems. Development time for new applications is short. Installation and version controls are greatly simplified. A programmer can write an application or an update once, put it on the server and everybody has access to the latest version and for business selli ng information services, JAVA and JDBC offers better way of getting out information updates to ONLINE LIBRARY BY M.SATHISH KUMAR Page 36 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 external customers. Various ways to use JDBC are discussed in. What Does JDBC Do? Simply put, JDBC makes it possible to do three things: Establishes connection to databases. Send SQL statements. Process the results. JDBC is a Low-level API and a base for Higher-Level API. JDBC is a â€Å"Low-level† interface, which means that it is used to invoke SQL commands directly. It works very well in this capacity and is easier to use than other database connectivity APIs, but it was designed also to be a base upon which to build higher-level interfaces and tools. A higher-level interface is â€Å"User-friendly†, using a more understandable or more convenient API that is  translated behind the scenes into a Low level interface such as JDBC. So why not just use ODBC from Java? The answer is that you can use ODBC from JA V A, but this is best done with the help of JDBC in the form of the JDBC-ODBC Bridge. The question now becomes â€Å"Why do you need JDBCT’ There are several answers to this question: 1. ODBC is not appropriate for direct use from Java because is uses a C interface. 2. Calls from Java to native C code have a number of drawbacks in the security, 1. implementation, robustness, and automatic probability of applications. A literal translation of the ODBC API into a Java API world not desirable. For example, Java has no pointers, and ODBC makes copious use from, including the notoriously error-prone generic pointer â€Å"void *†. You can think as JDBC as ODBC translated into an object-oriented interface that is natural for Java programmers. 2. ODBC is hard to learn. It mixes simple and advanced features together, and it has complex options even for simple queries. JDBC, on the other ONLINE LIBRARY BY M.SATHISH KUMAR Page 37 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 hand, was designed for a wide range of programmers and keeps simple things simple. 3. A Java API like JDBC is needed in order to enable an â€Å"all-Java† solution. When ODBC is used, the driver manager and drivers must be manually installed on every client machine. When the JDBC driver is written completely in JAVA, however, JDBC code is automatically installed, portable, and secure on all Java platforms from network computers to mainframes. In summary, the JDBC API is natural JAVA interface is to the basic SQL abstractions and concepts. It builds an odbc rather than starting from search, so programmers familiar with odbc will find it very easy to learn JDBC. JDBC retains the basic design features of ODBC; infarct, both interfaces are based on the x/Open SQL CU( call level interface). The big difference is that JDBC builds on and reinforces the style and virtues of  Java, and of course, it is easy to use. ADVANTAGES. Until now, the middle tier has typically been written in languages such as C or C++, which offer fast performance. However, with introduction of optimizing compilers, translating Java byte code into efficient machinespecific code, it is becoming practical to implement the middle tier in Java. This is a big plus, making it possible to take advantage of Java’s robustness, multi-threading and security features. SOL Conformance Structured Query Language(SQL) is the standard language for accessing relational databases. One area of difficulty is that almost most DBMSs(Database Management Systems) gives a standard form of SQL for basic functionality, they do not conform to the more recently defined standard SQL syntax or semantics for more advanced functionality. For example, not all databases support stored procedures or outer joins, and those that do are not consistent with each other. It is hoped that the portion of SQL that is truly standard will expand to include more functionality. In the mean time, however, the JDBC API must support SQL as it is. One way the JDBC API deals with the problem is to allow any query string to be passed through to an underlying DBMS driver. This means that an application is iTee to use as much SQL functionality is desired, but it runs the risk of receiving an error on some DBMS. In fact an application query need not even be an SQL, or it may be a specialized derivation of SQL designed for specific DBMS(for document or image queries). For example, a second way JDBC deals with the problems of SQL conformance is to provide ODBC style escape clauses. Which are discussed in SQL Escape Syntax in Statement objects. This escape syntax allows a programmer to use SQL ONLINE LIBRARY BY M.SATHISH KUMAR Page 38 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 functionality item within a JDBC program. The ODBC API is a natural choice for Java developers because it offers easy database access for Java  applications and applets. Because JDBC brings together Java and databases, the remainder of the topic gives a brief overview of each. JDBC DRIVERS The JDBC drivers that we are aware of at this time fit into one of four categories. 1. JDBC-ODBC bridge plus ODBC Driver: The JavaSoft bridge product provides JDBC access via ODBC drivers. Note that ODBC binary code and in many cases database client code must be loaded on each client machine that uses this driver. As a result, this kind of driver is more appropriate on a corporate network where client installations are not a major problem, or for applications server code written in Java in a three-tier architecture. 2. Native-Api partly – JAVA Driver: This kind of driver converts JDBC calls into calls on the client api for Oracle, sybase, Informix, DB2, or other DBMS. Note that, like the bridge driver this style of driver requires that some binary code be loaded on each client machine. 3. JDBC-Net all– JAVA Driver: This driver translates JDBC calls into a DBMS independent net protocol, which is then translated to a DBMS protocol by a server. This net server middleware is able to connect its all-Java clients to many different databases. The specific protocol used depends on the vendor. In general, this is the most flexible JDBC alternative. It is likely that all vendors of this solution will provide products suitable for internet use. In order for these products to also support internet access, they must handle the additional requirements for security, access through fire walls, etc., that the web imposes. Several vendors are adding JDBC drivers to their existing database middleware products. 4. Native – Protocol all-Java Driver: This kind of driver converts JDBC calls into the network protocol used b: dbms’s directly. This allows a direct call from the client machine to the dbms server and is a practical solution for internet access. Since many of ONLINE LIBRARY BY M.SATHISH KUMAR Page 39 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 these protocols are proprietary, the database vendors themselves will be the  primary source. Several database vendors have these in progress. Eventually, we expect that categories 3 and 4 will be the preferred way to access databases from JDBc. Driver categories 1 and 2 are in term solutions where direct all-Java drivers are not yet available. Category 4 is in some sense the ideal; however, there are many cases where category 3 may be preferable: e.g., where a thin dbms in dependent client is desired, or if a dbms-independent protocol is standardized and implemented directly by many dbms vendors. SERVLETS Introduction: The Java web server is JavaSoft’s own web Server. The Java web server is just a part of a larger framework, intended to provide you not just with a web server, but also with tools. To build customized network servers for any Internet or Intranet client/server system. Servlets are to a web server, how applets are to the browser. About Servlets: Servlets provide a Java-based solution used to address the problems currently associated with doing server-side programming, including inextensible scripting solutions, platform-specific APIs, and incomplete interfaces. Servlets are objects that conform to a specific interface that can be plugged into a Java-based server. Servlets are to the server-side what applets are to the client-side – object byte codes that can be dynamically loaded off the net. They differ from applets in that they are faceless objects (without graphics or a GUI component). They serve as platform independent, dynamically loadable, pluggable helper byte code objects on ONLINE LIBRARY BY M.SATHISH KUMAR Page 40 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 the server side that can be used to dynamically extend server-side  functionality. For example, an HTTP Servlets can be used to generate dynamic HTML content. When you use Servlets to do dynamic content you get the following advantages: ïÆ'Ëœ They‟re faster and cleaner than CGI scripts ïÆ'Ëœ They use a standard API (the Servlets API) ïÆ'Ëœ They provide all the advantages of Java (run on a variety of servers without needing to be rewritten). Attractiveness of Servlets: There are many features of Servlets that make them easy and attractive to use. These include: ïÆ'Ëœ Easily configured using the GUI-based Admin tool ïÆ'Ëœ Can be loaded and invoked from a local disk or remotely across the network. ïÆ'Ëœ Can be linked together, or chained, so that one Servlets can call another Servlets, or several Servlets in sequence. ïÆ'Ëœ Can be called dynamically from within HTML pages, using server-side include tags. ïÆ'Ëœ Are secure – even when downloading across the network, the Servlets  security model and Servlets sandbox protect your system from unfriendly behavior. Advantages of Servlet API One of the great advantages of the Servlet API is protocol independence. It assumes nothing about: ïÆ'Ëœ The protocol being used to transmit on the net ONLINE LIBRARY BY M.SATHISH KUMAR Page 41 DOCUMENTATION OF ONLINE LIBRARY July 24, 2012 ïÆ'Ëœ How it is loaded ïÆ'Ëœ The server environment it will be running in ïÆ'Ëœ These qualities are important, because it allows the Servlet API to be  embedded in many different kinds of servers. There are other advantages to the Servlet API as well. These include: ïÆ'Ëœ It‟s extensible – you can inherit all your functionality from the base classes made available to you. ïÆ'Ëœ it’s simple, small, and easy to use. Features of Servlets: ïÆ'Ëœ Servlets are persistent. Servlet are loaded only by the web server and can maintain services between requests. ïÆ'Ëœ Servlets are fast. Since Servlets only need to be loaded once, they offer much better performance over their CGI counterparts. ïÆ'Ëœ Servlets are platform independent. ïÆ'Ëœ Servlets are extensible. Java is a robust, object-oriented programming language, which easily can be extended to suit your needs ïÆ'Ëœ Servlets are secure. ïÆ'Ëœ Servlets can be used with a variety of clients. Loading Servlets: Servlets can be loaded from three places From a directory that is on the CLASSPATH. The CLASSPATH of classes reside. From the

How the events of the 1660s changed London Essay

How the events of the 1660s changed London - Essay Example By the end of 1660 things were subtly different within the city of London. London housed about 350, 000 people and it were dwarfing all the other major cities in England. The requirement to extend the city was at its peak. The reign of Charles II witnessed the extension of the city westwards with the inception of parks, squares and personal masterpiece with the title St. James’ which meticulously intrigue with the architecture of Wren inspired designs evolved with a major conflict between tradition and innovation. Contextually, the street plan of London was in a chaotic form still (Robinson, 2011; Monash University, 1997). The role of Monarchy in restoration of 1660 was crucial and it affected London to a great extent as well. Various laws passed by the Charles II manifested in smooth running of trade and commerce along with civil governance in London followed by its prosperity. The 1660 act of Indemnity and Oblivion enabled the restoration of the lands of Crown and Churches automatically thereby the confiscated land was made available for negotiation and litigation publicly (The Royal Household, 2009). Art, architecture and theatre of London saw a huge transition in its form, shape and execution in 1660 along with the huge leap of events in the field of science, technology, research and education. The establishment of Bank of England and the dissolve of open air theatre to restoration of comedy made more popular in England holding the hands of theatre practices in London. The coffee house trend was at its peak during the restoration period in London which helped to instigate seminal art and culture rapidly (Tiscali, 2013). In the field of scientific research, London witnessed a huge event in the month of November 1660, when ‘The Royal Society of London for Improving Natural Science’ was established. The establishment of Dissenting Academy and its collaborative activity with

Celebrity in contemporary America Essay Example | Topics and Well Written Essays - 1750 words

Celebrity in contemporary America - Essay Example They institute them gorgeous, eye-catching and love to see them on screen or if anyhow they get an opportunity they would like to see their live performances, have an autograph and thus they are highly infatuated with them. It is a mob psychology to follow these celebrities, as most of the people do not know actually know much about them but they have to keep pace with the trend and hence they are keep a track of their favorite celebrities through media, magazines, internet, discuss about them, their personal life in gatherings. People like to discuss about their lifestyle, romance and fashion and here media plays a crucial role in publicizing the personal life of the celebrity. Media in this manner try to seek the attention of people and hence they also enhance their popularity. Media very well grasp the prevailing psychology of the mob and therefore they advertise about any information or program related with the celebrity and their interview so that people watch their show and in turn the channel gains fame along with the celebrity. However, does everyone know what a celebrity is? Indeed, the public just know what kind of people they call celebrities through the media. This paper will closely demonstrate the definition of celebrity using the example of one of celebrities, Britney Spears. Britney has become a celebrity at a very early age, released numerous hit songs. The present article highlights the making of Britney, how has she become a celebrity. According to the theories for being celebritised, Britney has technically been used icon for performance, music, fashion, and of course life style. She emerged as an icon, a complete performer and entertainer in the world of music. People love to watch her performance, they appreciate her every act and move and truly adore her for voice quality and that is how she became a popular star at a very young age. According to Rojek (2001, pp.17-20), "there are three aspects it can be de categorized: ascribed, achieved and attributed." A brief explanation of these categories are initially attributed to the opportunity that is provided to the individual, the fate and destiny- a sheer luck factor that transforms an ordinary individual into a celeb, a star, an icon, a public figure and a big shot. In case of Britney, she is possesses both achievements as well as attribution. People keep a track of their preferred celebrity and try to peep into their life styles, what they eat, what they wear, the big brand names they are associated with, what they eat, how much they eat, and hence a complete business of many industries revolve around the celebrity. It is for this reason, big companies mark the celebrities as their brand ambassador and advertise their brands through them so as to gain command over the market. Business run through these celebrities for big organizations and hence such organizations earn a lot through their publicity making people buy their brands for food, clothing, grooming, writing and decorating their homes and offices. Thus, big companies use celebrities for their brand popularity and use the celebrities as an image of their brand. Marshall (1997, p.150) analyses the popular music has been bounded up with the mass media. Thus, promoting the importance of music to expand the

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Answer one simple guiding questions sheet - Essay Example ch is different from the political approach in the sense that it is more contextual and identifies a broad system in this issue rather than blaming the proximate and local forces ( as in the case the political approach). The apolitical approach is not devoid of a political stance since acknowledges the effects of human activities on a natural wildlife setting but denies their isolation from it as they are regarded part of the biodiversity Ecoscarcty account shows that a crisis due to scarcity of natural resources in the human-environment-relationship affects the whole biodiversity system and this means there is clever use of substitutes and new technologies and techniques are put in place to increase efficiency thus more alternative ways of sustaining the growing population. This results to infinite resource production bringing an ecological balance in the whole system. The Modernization account shows how modern technologies can guide natural resource management; exploitation and conservation through taming resource degradation and environmental destruction. The two accounts are apolitical since they view the human-environment relation as being interdependent. The political Ecology as a hatchet prunes away methods, stories and policies that create pernicious environmental and social outcomes. It is also an hatchet to stories and myths that seek to explain the influence of the accounts on political and ecological change.( Davis, 2007,p.10).On the other hand the political ecology as a seed is progressive and not retrospective and reactive since does local knowledge documentation and seeks to recover disappearing knowledge and practices and how they became part of the alternative development strategies. The first thesis is the Degradation and Marginalization shows how overexploitation on local production systems can lead to poverty and this can occur in a cyclic manner leading to a sustainable community management and a decrease in the equity of resource

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Political Development and Economical Strength in the Country - Research Paper Example A developed and politically stable country like the United States developed a system of government in a way that would guarantee that no individual or personal component could dominate the system ever. This saves the country from so many problems, these problems usually occurs when an individual tries to strengthen his powers and tries to push the democracy at a side this is the main reason for political instability of the country, which leads to the political and economic stagnation. In the United States, a strict and great system of check and balance was implemented and the authorities make sure that everything in the system is transparent and this transparency is the key to a good democratic system. A country like Nepal, it is very hard to have a politically stable country. Though there is democracy in the country still it is not at that level where it should be. The king is likely to implement a tightly centralized autocracy system but people want to have a democratic system. The most powerful entity in the country is the army and the king is enjoying the full support of the army. This is the cause of the disappointment among the members of the civil society, including the political parties and political organizations their activities are suspended and their morale is down. With the support of the army, the king is enjoying his power and is in no mood to give people their basic right that is a democracy, which means the power to choose the people of their own choice and to suspend them if they don’t like their performance.

Research - Phase 1 - Background and Literature Review Paper

- Phase 1 - Background and Literature Review - Research Paper Example The m-payment services provide the scope of maintaining a mobile wallet for using mobile money and mobile transfers. The aspect of non-coin based transaction has a long historical background. After the use of plastic money in financial transactions through the use of debit cards, credit cards, etc., the technological applications have been used to develop the m-payment services. The launch of mobile phones has been rapidly accepted by the customers all over the world. The mobile phones and accessories have huge market shares in the developed as well as the developing economies (HUMPHREY, MOSHE and BENT, 2001, p.225). However, the developing countries have quickly adopted the m-payment services in comparison to developed countries like Australia in order to take opportunities of the worldwide business in the age of globalization. However, the m-payment services have now started to develop in the advanced economies like Australia with a difference from the models used in the developing countries. The reason for undertaking this research is to reveal the various factors that have led to the adoption of the m-payment services in Australia. The divergence of the m-payment model adopted in Australia explains the appropriateness of the various types of m-payment services in Australia that have appealed the customers to use the electronic payment services. The research work is important as the previous research studies on m-payment services have not addressed the areas of divergence in the m-payment model used in Australian markets. The research contributes to provide useful insights to the business entities for promoting the m-payment services to the customers in order to be in the same line with the changes in the Australian markets. The findings of the research also provide recommendation to the customers on the

Astronomy Essay Example | Topics and Well Written Essays - 750 words - 2

Astronomy - Essay Example b. what is the significance or importance of patterns or cycles in nature to the development of science? Patterns or cycles help science by predicting behavior of seasons, planet movement, and other aspects of our environment. The prediction of these seasons were vital to the survival of ancient people, and still help farmers today. Without these predictions humans would have no food. Astronomy helped ancient civilizations predict the seasons, create temples, invent astronomy and even create gods out of the sky. The practical uses were the making of a calendar to predict seasons. This helped with harvesting food, plan for harsh climates, and gave ancient civilizations a way to document time. 5. describe the apparent motions of the planets in the sky. The planets seem to have the apparent motions of back and forth depending on their orbit and the earth’s position. This proves that all the planets have their own orbits around the sun. 7. how did kepler first try to relate the spacing of the orbits of the planets? Why did kepler find this approach philosophically satisfying? Kepler felt that the spacing of the planet orbits was spiritual. The universe was built in God’s image. The sun was God the Father, the Earth the Son, and everything in between the Holy Spirit. Kepler felt science and religion could compliment each other. On February 4, 1600, Kepler met Tycho Brahe at Benà ¡tky nad Jizerou in Poland. This is where Tychos new observatory was being constructed. This observatory was for Tycho’s studies on Mars. Kepler’s political and religious troubles in Poland plagued the mutual work of Kepler and Tycho. "Since the divine benevolence has vouchsafed us Tycho Brahe, a most diligent observer, from whose observations the 8 error in this Ptolemaic computation is shown, it is fitting that we with thankful mind both acknowledge and honor this benefit of God... For if I had thought I could ignore

Oversea Study Agent in China Essay Example for Free

Oversea Study Agent in China Essay 1.0 Introduction As China’s refrom and opening up, foreign exchange increasing day by day. Studying abroad craze after another. More and more people chose to accept foreign advanced education. This report is small scale survey on experiences with the services of oversea study agencies, which in order to inform readers some informations about oversea study agencies, let them have a more comprehensive understanding of these agents. First, some basic overviews of oversea study agent such as what is the oversea study agent, the history and development of these agencies, the role and characteristics of oversea study agencies, will be described in this report. Then it also show some main problems of oversea study agencies, which include some illegal phoenomenons, professionalism of employee is low and regulatory mechanism is not perfect. Legal system is not perfect and the lack of high-quality personnel as the causes of problems followed by. At last the recommendation and conclusion will be illustrated. 2.0 Procedures This paper is after a group discussion and arrangements. Five education agents are investigated through telephone consultation, internet search, etc. They are Golden Oriental, Jin Gillette, Mei Grabrel, CIEC World Famous Studio to study vertical and horizontal, Zhong Rui in Shanghai. There are also some views reference by authority report. 3.0 Findings 3.1 Some basic overview of oversea study agent 3.1.1 What is oversea studying agencies Oversea study agent is a intermediary for students to studying abroad to other countries that provide school students application and visa application assistance and services. Everywhere in the world exist this industry. In China the first countries to ratify the legal service agencies to study abroad is very high, the first practitioners of the business background needed to be engaged in education institutions, so the first batch of approved institutions most comprehensive university with some formal or large state government departments, only two company are private institutions, Jin Gillette in Beijing and Zhong Rui in Shanghai . And the choice of this two institutions are engaged in their education both at the same time quite strong behind the enterprise groups as the background. Second and subsequent access to qualified institutional conditions in the application than the first batch of great relaxation, an increase of more institutions, but are required to be registered within the legal institutions. 3.1.2 The role of oversea study agent First, providing professional guidance to reduce the personal trouble. This is the most important role of education agents. The current situation is that most people and institutions of education abroad do not quite understand the situation, the role of intermediaries is to use the relationship with foreign educational institutions, combined with national policies to individuals and schools to study the national situation, to apply for admission, handle Visa and other relevant information and advice. Procedures for many students, if they apply the words of ordinary people, not only spend more time, and error-prone, with the help of an intermediary, you can greatly reduce such problems. Second, providing legally qualified schools. It is understood that there are two types of foreign registered schools, one is teaching institutions, although another category called the school, but in fact is the company, and such registration requirements of the companys relatively loose, the more difficult for teachers and teaching quality assurance. Chinese government prohibited foreign institutions and educational service agencies engaged in recruiting activities on their own in, requiring direct intermediary service organizations and educational institutions with foreign universities signed a cooperation agreement and submit the location of the relevant provincial education administrative departments for the record, but also requires foreign school to provide the Embassy of China in the internationally renowned certification other than the institutions. The goal is to prevent a number of international universities and the poor quality of some multinational companies fraud in China. Therefore, the study intermediary agreements with foreign institutions of higher learning in schools is actually a constraint, so as to ensure the quality of teaching in schools and individual rights. Then, to help design individual study plans. Study abroad is a new way of learning in China, so most Chinese people find it difficult to design their own study plan. There arise a phenomenon that many people have chosen wrong counties, wrong school or wrong professional. The losses are difficult to be measured by money. Study intermediary with resources, according to consumer expertise, interests and financial ability to provide consumers with a most appropriate and most effective way to study. In addition, there is a balance the function of oversea study agencies for market supply and demand. As with other products in the market, study abroad market also has a supply and demand balance. The difference is that, as the case involves foreign students, consumers are poorly understood, the role of intermediaries is that the students grasp the situation told the consumer market, and guide consumers in different countries and schools to filter, so that the education market and a balanced supply and demand. 3.2 Problems of oversea study agencies It is report that â€Å"Golden Oriental† has the trap of going abroad, 15 students trapped in Germany. A parents said the Golden Oriental is a German training center in Qingdao, the main business is to recruit students to learn German. Enrollment in the center, forward to introduce registration of students and parents to learn the language here, must we go through the exit of the relevant procedures. This fully demonstrates the agency of studying abroad at this stage still exit some problems. 1. Some illegal phenomenon First, unauthorized business in the studying intermediary. Without the Ministry of Education, Ministry of Public Security issued a permit to study intermediary services, without the approval of the administrative department for industry and commerce registration, engaging in business activities of education agents. In Beijing there are still some people who employ by the three no company (no license, no office, no charge certificate) to the embassy in front of students engaged in activities of intermediary services around by some foreign embassies. These illegal intermediary agencies in profits, driven by the illicit in intermediary services. Second, there is a linked management phenomenon. Linked management is some of the illegal gain qualification in legal education agents affiliated companies access to the following qualification to the legitimate operations of those features. There are some study intermediaries authorized by the parent company of illegally engaging in a branch or branches of intermediary business, the umbrella agency to act as illegal. Finally, some foreign companies do illegally business in China. State expressly that foreign investment institutions in the country engaged in the study can not be mediated. But there are still some companies as the representative of the foreign school or under the banner of the Office of foreign schools in China to enroll students. 3.2.2 Professionalism of employee is low It is understood that practitioners who have the correlated educational background in the study abroad agency are less than 50ï ¼â€¦. Management has not issued specific standards for employees in certificates, but no appraisal system. Most of the intermediarys employees are recruited from the community, by the agency after a simple training to induction, a considerable number of other employees in the state organs or institutions of workers retire, there officers aging. Therefore, the variation in levels of professional and reduce the agencys service quality and effectiveness of the service extensively restricted. 3.2.3 Regulatory mechanism is not perfect At current situation, it has not specifical laws and regulations on the study abroad agency to regulate behaviours they have. At the same time, the management of policies from different departments, regulatory agencies is not clear. It is a more complex work to supervision and management the intermediary services for studying abroad. Too few managers, industry and commerce, are also responsible for public security, there is busy. Three units of the joint action, they often stay in the rectification movement style, and they can not do more frequent, thorough and meticulous work, so that the management is difficult to place. 3.3Causes of the problems 3.3.1Legal system is not perfect Currently, the state has not the development of social intermediary organizations and the general considerations of unified planning, there is no national authority in charge of social intermediary organizations and coordination of departments, to study abroad agency management and macro-control weaknesses still exist. Government lack of studying abroad Pan strictly regulate intermediary management, law degree is not high. Market economy is the legal economy, study abroad agency to rely on laws and regulations to locate and act. However the legal management of oversea study agencies has a far way from the establishment of socialist market economy. 3.3.2The lack of high-quality personnel Oversea study agency is a strong professional service, foreign language level requirements high. Thus, requiring that their employees must have a high quality of cultural knowledge, good professional service and knowledge of international practice. However, there are talents in this area obviously can not keep up the situation and development needs: the quality of personnel is not high, the shortage of professionals. 4.0 Recommendation At present, more and more people choose to go abroad, the oversea study agent play an important role in China. However, there are still exit the problems which mentioned above. So some measures must be taken such as effectively strengthen the supervision and management of education agents’waste, further improve the advertising review and investigation, to increase the intensity modulation of employees’ education and training, improve relevant laws and regulations to standardize and restrain intermediary acts. 5.0 Conclusion Whit the boom of study abroad set off, oversea study agency has become an indispensable institution to student. It provide professional guidance, provide legally qualified schools, help design individual study plans and so on. However, there are still some problems that can damages the interests of consumers. When people choosing the oversea study agencies, both advantages and disadvantages should be considered. Whit the sound of legal system and the development of market economy in China, problems in the intermediary agencies of study abroad will be solved. Their business will be more and more standardized. 6. Reference Gousheng Li, 2006-10-29, Study abroad at one’s own expenses intermediaraes’problems and countermeasures. Junrong Yan, 2001-12-4, Education agents, you play what role http://baike.baidu.com/view/864680.htm http://www.runsky.com/homepage/study/abroad/news/userobject1ai413028.html

The Position Of Tesco In The Grocery Industry

The Position Of Tesco In The Grocery Industry The humble beginning of this grocery company started in 1919, and the name Tesco appeared first at the top of a shop at Edgware in 1929. This company has been growing in size and complexities ever since. The company is today the Britains leading retailer and the 3rd largest retailer in the world.(Guardian 2010) Presently, Tesco has more than 4,300 grocers, which now operate in 14 countries: South Korea, Malaysia, Japan, China, Republic of Ireland, Czech Republic, Slovakia, Turkey and Poland, Thailand, Asia, India and US. They have over 2,329 stores overseas and are still growing. The company is good at buying and selling. The company invest in what matters to people, and that is the major thing that propels Tesco progress. This progress bestowed on The Present Chief Executive Terry Leahy who has contributed immensely to the growth of the company and that is why he has spent 13 years in the position he is still maintaining that. This is evidenced by the launch of the Loyalty Scheme club card and Tesco.com, internet home shopping service etc. The company passed through the global recession and yet grew stronger than it was by recording a 10% increase in profit to a mighty  £3.4 billion at April 2010. 1.1 Environmental Analysis of Tesco (PEST) The environmental analysis of Tesco will help one understand what is happening both at the inside and outside of Tesco, and to increase the probability that the organisational strategies will appropriately reflect Tescos environment. The strategy of Tesco should be directed at exploiting the environmental opportunities and to block environmental threats in a way that is consistent with the internal capabilities (Robson, 1997). Although Tesco is waxing stronger and was able to declare 10% increase in profit in spite of the recession, the analysis is still important as to determine what might affect it in the future. Environmental analysis of a company should be continuous and feed all aspects of planning. Political Factors Presently, there is no huge recognisable factor affecting Tesco. However, the winner of the fourth coming election is still unknown. Speculations have it that the Labour might loose out for the conservatives. The new government coming in might bring in a lot of unfavourable or favourable laws and policies for the UK grocery industry and other industries as well. Economic Factors The scourge of global recession that hit around 2008, this affected a lot of sectors globally. It could rather be said that Tesco withstood it by improving on there strategy, by changing there prices to suite every classes of individuals without compromising the quality. This is evidenced by 10% increment in profit they declared this year, making over 3.4 billion this year. The chairman as at last year that I am pleased to report that despite the extra ordinary economic environment we find ourselves in, Tesco has once again delivered a good set of results. This demonstrates that Tesco is coping with the down town. Despite the challenging conditions around the globe we have remained resilient and are growing as fast as any major international retailer. (Tesco 2009). After the declaration of the huge 2010 profit, Terry Leahy declared the retailer stronger than it was before the recession. (Guardian 2010).Tesco used its strategy to beat the economic recession. So the economy had no nega tive e effect on Tesco. The spending power of people could equally affect groceries. The economic crunch has made quite a number of people change the way and manner at which they buy things. For instance, because of this economic crisis, a lot of people prefer to buy ingredient and cook because they see it cheaper to do so. Inflation is another powerful factor that could affect the grocery market. This is an incessant increase in the price of items and services, leading to a drop in the currencies purchasing power. Ta However, Economists believe that supply of money is the key factor of inflation.(Economy Watch 2010). Socio-cultural Factor Lifestyle, healthy and fresh produce, immigrants and produce lines.The behaviour of humans also matters in this business. Most customers prefer buying the Tesco branded products. They prefer they go for the fresh products. Tesco are sensitive to read people and know what they need with the club cards. The peoples religion might affect the way they buy things, they might declare fasting within a location it could be mostly in there international locations, and it will reduce the number of sales within such periods. So Tesco take time to consider these as it affects the business. The population of inhabitants and the kind of life they live and the class of people within an area affects a business. Technological Factor Technology is another key thing that contributes to Tescos success is the introduction of Tesco club card. This has helped Tesco in reading and knowing the need of over 16 million of there club card holders in the UK and over 400 million globally. They know what you need and they provide them, which is one of there key success factors. The implementation of Information technology has contributed towards the efficient management of inventories logistics and ware housing which helps in bringing the cost down. Automatic tills, their online operations, electronic supply chain management etc Industry Analysis UK grocery industry is a highly contributor towards UK economy, as buyers are in need everyday and people must satisfy their needs everyday. The buyers in the UK are equally very big because grocery/retail industry is a must in our everyday lives. There are a number of grocers in the UK: Tesco, Morrison, Asda, wal-mart, Sainsburys, Co-op, Iceland, Waitrose, MS, Netto, Farmfoods, Aldi, and Somerfield etc There are the major player in the industry which include Tesco , Sainsbury, Morrison, Iceland, Asda Wal-Mart, MS. The Grocery industry could be examined properly by adopting the Michael porters five forces. Which include the bargaining power of suppliers, the bargaining power of buyers, and threat of new entrants, Threats of substitutes and Rivalry among competitors? 2.1 Porter Five Forces: Tesco The bargaining power of supplier in this industry matters, the key player in the industry now is Tesco and there are others like Sainsburys, Iceland, Morrisons but Tesco is just the giant, in the UK grocery industry. They made a profit of  £3.4 billion this year 2010 despite the scourge of the economic down turn. Tesco as a competitor buy in a very large scale because they have over 2000 stores in the UK and about 2300 stores across the UK. They have a wider market share, and they have a very high advantage over there suppliers. This is critical success factor that Tesco picks on to keep on dominating in the industry. They could even fix prices for their suppliers. What then could be the fate of other competitors in the system? MS is great going by that brand name the company has. It is a nice advantage. Asda Wal-Mart is equally waxing well in the industry after it was acquired by Wal-Mart in 1999.They get there supplies within and outside of UK. Sainsburys adopted other means to beat the market, they grow there own organic products even their meat in order to grow and maintain stands in the market. They do this in collaboration with the farmers. The same applies to Morrisons and Iceland. They use other measures to get supplies, and they do not depend on a particular source of supplies. (Guardian 2010) Bargaining power of buyers in this industry is not so significant yet it matters in the sense that even though prices are fixed and the consumers (buyer) can not bargain, they can check in other outlets. In that case they will not buy the product. The availability of various grocers at a place will make prices drop more. Though the price drop down may not be in the favour of the competitors. It is beneficial to consumers, and not the buyers. For instance, Tesco as a top grocer, with over 2000 locations in UK and still expanding, have a higher market share, they have a higher supply advantage ,consumers will not have bargaining power over them, as they have already brought down their prices and have numerous locations scattered all over the city. This is most likely to be affecting other key players in the industry. New Entrant coming into the industry will easily start because of the large market share of the grocery industry but will rather find it very difficult to penetrate the market and beat the already existing competitors especially the giant like Tesco. The grocery environment in the UK could be seen as oligopolistic one. The major grocers in the UK are few and the market share for this industry is large. Yet it would be difficult for a new firm to spring up or rather the younger firms to rise, except for a bigger firm to acquire an existing one. Just like Wal-Mart acquired Asda in 1999. ( ASDA 2010). It is because of the high rate of competition in the industry, and most other grocers like Sainsburys, Morrisons, Iceland, and MS were adopted growth strategies, and where increasing there location most especially Tescos. The Grocers in the industry has diversified and they do a umber of different product ranging from home use products, electronics, technologies, automobile, etc. This is a strategy for them to survive in the industry. In this industry, threat of substitute does not really take so much effect; this is mostly all about food. Buying a product here is almost the same in the other shop. For instance buying a digestive biscuit in Tesco, you go to another shop to buy digestive of different brand, it does not make much effect because they are all biscuits. They do not deal on one item; they deal on a variety of items. So, one can not substitute tens of thousands of item, when a normal grocer does ten brand of same item or product. However, where threat could be envisaged is at, may be the health/hygiene product. For example, the government has publicized to encourage healthy eating. It recommends eating 5 a day it has been noted by many other food retailers, who now label their foods with in depth nutritional information. The degree of rivalry in the grocery industry in the UK is very high. Highly perishable items are part of the contributor of the rivalry in the industry. Tesco is indeed an extremely powerful economic force in the in the industry. They are growing every now and then. They have the highest number of branches in the UK; UK is their biggest market when compared to other locations outside the UK. This is evidenced by the huge profit of  £3.4 billion profit they recorded this 2010. It is a 10% increment in profit when compared to last years profit. It is today beloved that in every  £10 spent on grocery in the UK, Tescos account for  £3. Tesco occupy about 2/3 of the grocery market in the UK. Presently they are rated the 3rd retailer in the world. In addition to the degree of rivalry, this report will explain the competitors analysis that has been taken place in this industry (Quick MBA 2007). (remember to affix in text reference in the industry analysis where necessary) 3.0 Competitor Analysis for Tesco Porters five forces will be a better tool for accessing the stand point of Tesco in the grocery industry. These include the bargaining power of suppliers, the bargaining power of buyers, the threat of new entrant, threat of substitute and the degree of rivalry. The bargaining power of suppliers towards Tesco is very low, as Tesco is such a very large grocer. They have over 2000 stores within the UK only and 4300 stores in general, so as such they buy in a larger quantity far greater than its competitor. Going by this bulky purchase, the suppliers seem to be at their mercy because of their high demand of products. They tell the suppliers what to sell and they stick to that. Considering the huge profit they declared this year 2010, inspite of the economic downturn, the strategy they adopted was that they have envisaged the change in the behaviour of people, and they changed strategy by doing more discount, price ranging for various classes of people, whilst maintaining its quality, and doing more promotions. They tell the supplier what they will buy; they have no choice than to succumb to it. More so Tesco produce most of their foods and meat by employing or hiring people. (Tesco 2010). The bargaining power of buyers towards Tesco is obviously very poor. This report suggests that there is no power Tesco buyers have at all. Tesco is absolutely in charge. Tesco wields so much power in the grocery business and they have brought their prices so low to match different classes of people in the society. More over their prices are fixed already. They provide promo for their customers and issue free club cards that grants you point in any item you purchase that is above a pound. At the end they use it to calculate the points and read what your likes and shopping behaviour. With this, they give offers to its customers. So, Tesco always have their focus on its customers. (Guardian 2010). Threat of new entrant is never an issue to Tesco PLC because of their strengths, which include but are not limited to their brand name, the large number of their locations, The higher number of their staff, their chain business, The high power they have over their suppliers and buyer and so on. However, a new entrant can come as an existing world class retailer to acquire or merge with another top retailer that is the only way they could penetrate. Though even at that, it is still very difficult to beat Tesco most especially in the UK as it is evidenced in the 2010 Tescos strategic intent;to develop retailing services, maintain strong core UK business and be as strong as non-food, as in food. (Tesco 2010) Threat of new substitute could not be seen much in a high degree when it comes to Tesco and grocery industry at large. Tesco sell their branded food as well as other products from various brand. So any substitute that is food, every tendency is their for Tesco to sell it. Another thing is that because of their high bargaining power, they could buy over a producer and that product will be done in the name of Tesco. Nevertheless, the switching cost for customers could be easy, but it could be hindered by proximity barrier because before he could walk for 5 to 10 minutes, he will see another Tesco shop instead of others. One can not because of one item and travel so far. Tesco has withstood the threats of Rivalry in the grocery industry through a number of ways, these include: The long years of consistence and care towards its customers, Their high bargaining power, The loyalty they have built vis-à  -vis their customers, Their high network of branches, their technologies, chains of other businesses, high performance all year round, they where able to make huge profits this year 2010. 10% increment against what they made last year in spite of the global down turn.(Tesco 2010). It is also believed presently that out of every  £10 spent on food here in the UK, Tesco accounts for  £3 pounds Guardian 2010). More so, Tesco keeps on bringing in more and more strategies that will make them be the no.1 in the world as they hope to be as strong in non food as in food, an international retailer, Maintain a strong core UK business, develop retailing services and put community at the heart of what they do. The competition is there, but Tesco has a core competency in the grocery industry. They wield much power. (Tesco is in the star position of the BCG Matrix. They have a high market growth rate and a high market share. Their 2010 revenue is  £62.54 billion while the 2010 operational income is  £3.41 billion i.e. 10% increment against 2009). 4.0 Portfolio Analysis This could be seen as the collection of a business and product that make up the company. The best business portfolio is the one that match the companys strengths and help bring out the attractive opportunities. The two better best known portfolio planning methods are the BCG matrix and the McKinsey / General Electric Matrix. In GE Matrix, market attractiveness replaced market growth of BCG as the dimension of the industry attractiveness and includes other range of factors other than the Market growth rate. Secondly, competitive strength replaces market share as the dimension by which the competitive position of each SBU is assessed. (Tutor2u 2010) Market Growth Rate of Tesco Tesco is a great force in the grocery market. The major strengths of Tesco is: they have their focus on customers at all times, Like the MD would ask what do you need. They believe that when you look after your customers, everything else will look after itself. Yes other companies are as focused as Tescos, but size of the company is a great strength. Having more locations means selling more, cause most shoppers goes to the nearest shop to buy. The more locations for Tesco brings about selling more, and selling more brings about better buying terms ,and which brings about lower pricing and or higher profit margin. The lower prices then bring in higher sales volume. Tesco has made itself classless with price ranges formed to cater across the board.(Guardian 2010). In summary, Tescos focus on customers; their numerous stores scattered all over and their classless pricing is the major strength that brings about the market growth. They declare huge profits at all year. In spite of the recession, Tesco declared  £3.41 billion profit this April 2010 i.e. a 10% increment in profit as against 2009 financial report. However, the people have a high demand for Tesco products majorly because its close to them and because they sell cheaper and general items, you must need in one or two ways. They have a very high bargaining power over their suppliers and buyers. Their market growth rate is indeed very high. Market Share of Tesco The club card which rewards customers is a good contributor to Tescos success. There is a research group called dunhumby co owned by Tesco, they analyse the 16 million cards and study the buying habits of there shoppers and tailor offers to them. This factor contributes to their high market share. Tesco has existed for 91 years, and as such they multiply in size and complexity as the year goes bye. This has given rise to so many loyalists to the company. The various promo they arrange for their shoppers from time to time especially at this recession, helps build up Tescos market share. Tesco today has the highest market share in the grocery industry in the UK. 5.0 SWOT Analysis for Tesco (Explain a brief about swot) Strengths of Tesco The strengths are those things that propel the steady growth of Tesco. Usually, they are positive things .It could be by way of action of the company, process, or service. These include: the introduction of Tesco club card which not only makes them no the no. Of their dedicated customers, but helps in offer to their customers. Tesco have a very high reputation in the grocery market and as such that makes their market share so high. The technologies Tesco have are an added advantage to them and they try to improve on it everyday. The own label ranges e.g. Tesco finest; Their range of store format e.g. Tesco express convenience stores, Tesco metro stores which can be found on high street and in city centres, Tesco super stores and Tesco extra-Hypermarket. they have They have a very powerful supplier relations ion. The scattered locations they have is an added advantage, their strengths is very high and they beat their rivals in the industry, They have over 2300 locations outside the co untry and still expanding. This adds to their market share globally. They have got a good distribution chain; Tesco has a very strong brand. Their online services is an advantage as well, they offer high quality items to people. Most of the other grocers in the UK does not have their own research company, but Tesco does and has contributed towards Tesco growth, especially in the area of Tesco club card. Above all, it is pertinent to note that Tesco withstands every force that may likely affect their grocery business. Weaknesses This could be seen as things that could or makes Tesco not to meet their objectives. This weakness could also be seen as those elements that hampers the growth and development of Tesco. Though that there is no recognisable weakness of Tesco because of their core competency and team player spirit they posses. One recognisable weakness this report may suggest is that they need to improve on their market, they have not yet fully covered the whole of UK; they do not provide fresh fruits in Tesco, especially at Tesco Express. They have not gained full dominance in the world when it comes to retails. Opportunities These are those external things that could improve the Tesco more. Some of the opportunities of Tesco include: Tescos objective to open a Tesco cash and carry shop at India is an opportunity for them to explore. Tesco plans to open bank this year 2010,They hope to create more employment this year by recruiting about 9000 employees more. Some of the other grocer is not doing well at the moment, so that could be an opportunity for them to acquire them. Threats Threats of Tesco are those factors that are beyond the control of Tesco, and they are likely to jeopardize the company. Some of these threats include: The daisy nature of area of investment or diversification could pose a threat due to unforeseen events. Grocers could start to reduce price even to a break-even point. There could be Likely tendency of 2 or more mergers to form a more formidable player in the industry to compete with Tesco, unforeseen inflation could pose a threat to Tescos Strategy and the value rate of GBP is dropped gradually in recent times. 6.0 Vision Providing value, care and satisfaction to its customers and its people; through collaborative efforts. 6.1 Mission To maintain a strong core local and international business by creating value for customers to earn their lifetime loyalty. 6.2 Objectives of Tesco This report states that the objectives of Tesco are: providing customers with quality items that goes in commensuration with their money value; offering progressive returns on investment for their shareholders, improving on technology and investing on efficient stores and distribution depot for profit maximisation. Build a long term rapport with the suppliers so as to gain a lasting relationship based on price and quality level; help in protecting the environment; focusing on the community and catering for them, through the provision of customers needs based on steady soughting of their opinion on the aspect of quality, pricing, innovation, technology and other aspects whilst acting on them; awarding all its staff an equal opportunity , by giving them good training and proper management practices; contributing in the National Food Industry Policy, in the area of food hygiene, health safety and nutrition. 6.3 Measures Some of the things Tesco should adopt in order to achieve there objectives is to continue with low price and promos because people has not fully recovered from the recession, in addition, they should also continue to increase their locations because their are some places that Tesco needs to establish in. Doing this could go a great length to be building more and more their market share they should extend this to the Tesco international, as this would take them up a bit in the global ranking. They should adhere strictly to any laid down format towards achieving the companys objectives; these include Key performance Indicator. They should continue to maintain and protect the Environment locally and internationally. Never should they fail in constantly taking care of there customers by fulfilling their social responsibility. Tesco must continual with staff training and management practice across board and equally invest more on RD, for farther progress. 6.4 Strategic Intent Inasmuch as Tesco has attained a height in the grocery industry in the UK, they need to take it up to a commanding height of excellence by becoming the no. 1 in the globe. They need to establish anywhere favourable in Africa, after a careful research. In that case, this report suggests that Tesco should improve on the position they are at present, and climb to the next level as a world leader in food and non food market. 7.0 Strategic Development The summary of Tescos Objectives is to be an international retailer, maintain a strong core UK business, be as strong as in non food as in food, develop retailing services and put community at the heart of what they do. The Ansoff matrix will be a better tool to decide Tescos development strategy. Tesco need to improve, to be rated no 1 in the globe. Existing Products New Products Existing Market New Market Diagram 1: Ansoff Matrix Representation. 7.1 Market Penetration Tesco need to spread more of their products (its known already) spread more branches within UK so as to make business impossible for new entrant, and make business tougher for the existing ones, more customers will be using the product etc. Market development Tesco need to expand and as such this strategy will Tesco sell their existing products at new markets. This is most needed in the overseas where they are yet to be known. Product development This strategy is essential to adopt when Tesco wants to introduce any of their new products into an existing market like UK. Diversification It is a strategy that will enable Tesco market new products such as other non food items, in a new market. Tesco hope to establish a bank soonest in the UK, they could equally strategize on extending to other countries. They should adopt this strategy would help. 8.0 Strategic Implementation For market penetration strategy, it needs to be adapted to in order to boost the market share. They will achieve this by continually highly distinguished competitive price and more promotions for the customers, personal selling is encouraged and advertising. This will go a great length to dominate the market for Tesco. The management of Tesco needs to approve aggressive promotional campaign, with this will go vis-à  -vis a pricing strategy that will make other the market unattractive for other competitors. When they are doing this, they are restructuring a mature market for themselves. They also need to introduce a loyalty scheme. They should carry out a market development strategy to extend to those existing markets they have not been to with their already existing products. Just like some other countries in Asia. They should extend their existing products to such places. They need new competencies and those products should be modified so as to draw the attention of the existing market. Diversification could be a risky strategy. Tesco is about to start a Bank soon, which is expected to cash on opposition that exist amidst consumers toward UKs banks. (Guardian 2010),it is a good growth strategy for them, because this was what helped them, they started a non food items in 1997 which was led by Terry Leahy the chief Executive of Tesco (Tesco 2010) ands it immensely contributed to their profits. The Tesco non food raised 6.2% to  £13.1 billion with  £9 billion in the UK. They made  £4.1 billion in international. (Tesco corporate 2010). They should apply their usual process; use the competencies to carefully assess the risk involved and the gains in the diversification they would make. 9.0 Recommendations and Conclusion Inasmuch as Tesco is the leading grocer or retailer in the UK, they need to adopt the market penetration strategy of Ansoff matrix to dominate the market completely and broaden more and more their market share, thereby making the present notion that in every  £10 spent in grocery market in UK, Tesco account for  £3.The notion will change to every  £12 spent, Tesco accounts for  £6. It would be easier because they are not new in the market. Tesco need to use their competencies to extend and develop in foreign places, most especially Africa. They exist in almost other continents, but not Africa. Africa contributes either directly or indirectly so much towards the Economic growth in UK and America. (Lagos Chamber of commerce) Tesco should be continual in the study of customers so as to know the best strategy to adopt when there is another economic or socio-cultural situation. In conclusion, Tesco needs is a large diversified company and obviously they are doing better than others, but they still need to adhere to those measures and observe these suggested recommendations to be a world leader in retail industry. References/Bibliographies AICC (2010) Industry Analysis; The five forces [Online]. Available from: http://www.ces.purdue.edu/extmedia/ec/ec-722.pdf [Accessed: 26th April 2010] Economywatch (2010) Inflation; Economic inflation [Online]. 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